"If I knew then what I know now, my pool company would have thrived."
Jerod Johnson · Liberty Hill, TX
"If I knew then what I know now, my pool company would have thrived."
Before I understood Google, I was the guy doing the work — cleaning carpets, running air ducts, mold restoration, painting houses, swinging a demo hammer. I mowed lawns. I helped remodelers tear stuff down.
Then I ran a pool company. I made handmade door hangers. I used Google Maps to find houses with green pools and knocked on those doors. I posted on Craigslist and got some cheap jobs. I had 15 clients in one neighborhood at one point — no car magnet, no uniform, no website. Just showing up and doing good work. Great customers. No idea how to get more of them consistently.
After the pool company I went back to school — graphic design, UX, and SEO. Spent a couple years at a big corporation doing UX. Then transitioned to another doing SEO for car dealerships. I always wanted to work for myself, so eventually I took everything I learned and went back out on my own.
The first person I tested my system on was a friend. Same situation I'd been in — good at his trade, nobody finding him online. I updated his website and fixed his Google Business Profile. He hasn't had to worry about customers since. That was Roland. His story is here.
I have room for about 15 clients right now. No contracts. I do the work myself.
Practical stuff on Google Business Profiles and local search. No fluff.
15-minute call. No pitch. Just an honest look at where you stand on Google and what it would take to change it.