Does your business
need a website?
A Lubbock case study.
If the phone rings fine without one, maybe not. That's the honest answer most SEO people won't give you. But there's a catch, and BRS is the perfect example. 50 years in business, 30 in Lubbock, zero online presence. The phone was ringing. So why build a site at all? Because word of mouth doesn't show up on Google, and 30 years of sponsorships and community work had nowhere to live. Here's what happened when we finally built one.
50 years of reputation, zero of it online
Joe is second generation. His family started Best Refrigeration Services 50 years ago. They've been serving Lubbock specifically since 1994, which means their 30-year anniversary in town lines up almost perfectly with the launch of their first-ever website.
They're full-service commercial refrigeration. Walk-in coolers, ice machines, freezers, 24/7 emergency work, cooking equipment. Family-owned, commercial-only, authorized warranty work for nearly every major manufacturer in the U.S. And they've built the whole thing on great work, customer service, and word of mouth.
That's an incredible foundation. It also meant they had a problem most shops would kill to have: the phone rings without any of the modern stuff. No site, no GBP activity, no ads. Just 50 years of people telling other people to call BRS.
So why build the site at all? Joe wasn't chasing more customers. He wanted a real home on the internet. Somewhere to show the community work BRS has been quietly doing for years. Sponsorships, local sports, events. Stuff that never had a place to live. More calls will come as a side effect. That wasn't the point.
Where BRS started: Day 0
March 20, 2026 · Before launch
What's on the site right now
Launched with 3 pages on March 20. Added 7 service pages on April 12 to match the work BRS actually does. Google is working through them.
A site that matches the work
Clean, fast, commercial-only. No bloat, no stock photos of smiling office workers. The starter site went live March 20 with a homepage, services page, and contact page. Twenty-three days later we expanded to individual service pages so Google could start associating BRS with specific searches like "ice machine repair lubbock" and "walk-in cooler repair."
Day by day since launch
25 days in. Here's exactly what's happened and what we're watching for next.
Real data. Nothing cherry-picked.
This is exactly where things stand 25 days after launch. Most of the service pages aren't indexed yet. GBP activity is early. And the site is already pulling 144 impressions for 17 different keywords.
Google Search Console: Performance
144 impressions, 1 click, 17 keywords, avg position 40.9. First 25 days.
Google Business Profile: Discovery
90 profile views in the first month of active management
Top Keywords Showing (1/2)
Real buyer-intent searches. Zero ads, 25 days in.
Top Keywords Showing (2/2)
The long tail. More specific, more qualified.
Check back as the story develops
These are the milestones we're watching. This page updates as each one gets hit.
First search impressions
Site started showing up in Google results 2 days after launch.
First organic click
Someone searched, saw BRS, and clicked. First proof the site is doing its job.
GBP active: 90 views
After years of sitting idle, the Google Business Profile is live and discoverable.
10 pages indexed
2 of 10 currently. Google is working through the 7 service pages added April 12.
Top 20 for a target keyword
First page-2 ranking for a Lubbock commercial refrigeration search. Target: 30–60 days.
Community posts indexed
Sponsorships and local event posts showing up in search. The real reason BRS wanted a site.
Not every business is starving for calls
Most of the SEO world is built around one story: the business that desperately needs more leads. That's not BRS. Joe's phone was already ringing. 50 years of word of mouth built a pipeline that most shops would trade everything for.
But being invisible online still cost them something. Years of community work, sponsorships, local events, showing up for Lubbock, had nowhere to live. Someone searching "best refrigeration lubbock" wouldn't find a story. They'd find a phone number at best.
This project isn't about cranking the lead firehose. It's about making sure that when someone does look BRS up, they see a business that matches the one their neighbor just recommended. The 50 years of reputation and the online presence finally pointing at the same thing.
More calls will happen. They already are. But that's a side effect, not the goal.
If your phone rings fine but your online presence doesn't match the business you've actually built, we should talk. Same approach as BRS: clean site, active GBP, consistent updates. Let the reputation you already have finally show up where people are looking.
Book a Free 15-Min Call → See the SS Drywall story: 3 years of results →Roland went from HomeAdvisor-dependent to fully booked.
SS Drywall Repair had 15 years of great work and nothing to show for it online. Wrong site, wrong setup, invisible on Google. We fixed it. First rankings in 3 weeks. Number 1 in Google Maps at 3 months. He quit HomeAdvisor completely.
in 5 months
position #1
on ads
Get Found Guy has taken my small business into the next level and I am extremely satisfied with the service. Jerod is very knowledgeable in what makes a business grow and pays attention to detail and my needs as well. Highly recommend Get Found Guy.
Questions people ask before they call.
Real questions from real conversations. If yours isn't here, just ask on the call.
Does my business actually need a website?
Honest answer: not always. If your phone is ringing fine and you're booked out, a website isn't going to magically double your business overnight. BRS proves that. 30 years in Lubbock, no site, plenty of work.
But if your reputation doesn't show up when people search for you, if your community work has nowhere to live, or if you've got a feeling that your online presence doesn't match the business you've actually built, that's when a website earns its keep. And the longer you wait, the longer Google takes to trust you when you finally do build one.
My phone's already ringing. Why bother?
Word of mouth is the best lead source on earth. Nothing beats it. But it has one weakness: it doesn't show up on Google. Someone hears your name from a friend, types it into their phone, and finds nothing. Now they're wondering if you're still in business.
A website doesn't replace word of mouth. It backs it up. It's the place people land when they go looking for the business they've already heard about.
How much does it cost?
If you already have a solid site and just need someone managing it and your Google Business Profile, it's $350 a month.
If you need me to build the site too (like BRS), it's $550 a month for the first 6 months, then $350 a month after that. The reason it's not a one-time build fee is that I don't think the work should stop when the site goes live. Most contractors get burned by the "here's your site, good luck" handoff. They pay a few thousand up front, get a pretty homepage, and six months later it's stale, broken, or never indexed properly.
The way I do it, the site keeps building over those 6 months. New pages get added based on what people are actually searching for. Google has time to crawl, trust, and start ranking it. And you're not left to figure any of it out alone.
No contracts. Cancel anytime.
How long until I see results?
BRS got their first organic impressions on Google 2 days after launch. First click on day 20. That's normal. Search rankings climb gradually as Google crawls, indexes, and starts trusting a new site.
Most clients see meaningful movement in the first 30-60 days, and real momentum at 3-6 months. The longer you stick with it, the more pages Google has indexed and the more keywords you're showing up for.
What if I don't actually want more customers?
That's the BRS angle, and it's more common than people think. Plenty of long-established businesses are doing fine on volume but want a real online presence so they can show off the work, the team, the community involvement. The stuff that built the reputation in the first place.
That's a totally valid reason to do this. And the side effect is usually that the phone rings a little more anyway. Not because you were chasing it, just because more people can finally find you.
Do I have to sign a contract?
No. Month to month, cancel whenever. If it's not working, you walk. I'd rather earn it every month than trap anyone in a 12-month deal.