Local SEO case studies.
Real results.
Every number verified.
Most "local SEO case studies" are just testimonials with round numbers. These aren't. Every stat on this page comes straight from a real client's Google Search Console, Analytics, or Google Business Profile dashboard. No averages. No projections. No stock photos of people shaking hands.
Three local SEO case studies.
Three completely different starting points.
Every case study on this page follows the same structure: where the business started, what we built, what Google did next, and what the data actually looks like right now. That way you can compare them directly and see which situation most resembles yours.
One is a 3-year recovery story from a drywall contractor who was getting eaten alive by HomeAdvisor. One is a brand-new junk removal business that launched with nothing and a truck. One is a 30-year commercial refrigeration company that had never needed a website until now. Different trades, different problems, same process.
The numbers on every page come directly from Google Search Console, Google Analytics, or the Google Business Profile performance dashboard. Anything I show you, the client can verify with two clicks.
Built for calls, not chart spikes.
Most agency case studies are built to show explosive growth as fast as possible. Big charts going vertical. Viral-looking screenshots. "10x in 30 days" headlines.
That's not what I do. I'm about consistent, compounding growth that shows up as the phone ringing a little more each month. Not massive impressions. Not spikes that look impressive on Twitter and mean nothing 90 days later. Fast, clean sites meant to attract actual customers, not impression counts.
Every case study on this page is measured by the thing that actually matters to a small business: are the right people finding you, and are they calling?
15 years in business.
Still chasing work.
Until this.
Roland had 15 years of great work and a WordPress site that scored 37 out of 100. He was fully dependent on HomeAdvisor for every lead. We rebuilt his online presence from scratch. He quit HomeAdvisor completely.
A truck, a trailer,
and zero online presence.
Brand new business, starting from nothing. We built the whole foundation in March 2026 and this page tracks what happens next in real time.
50 years in business.
First website ever.
A 30-year Lubbock company that built everything on word of mouth finally got online. Not for more calls, but because their reputation deserved a home on the internet.
Three trades. Three situations. One process.
A quick comparison of the three local SEO case studies above, so you can see exactly how different the starting points are and which one most resembles your business.
| Compare | SS Drywall Repair | North Austin Junk Removal | BRS Lubbock |
|---|---|---|---|
| Trade | Drywall repairResidential home service | Junk removalResidential & commercial logistics | Commercial refrigerationB2B service & installation |
| Location | New Braunfels, TX | Cedar Park, TX | Lubbock, TX |
| Starting point | Recovery story15 years in business, HomeAdvisor-dependent, slow WordPress site scoring 37/100 | Brand new launchTruck, trailer, and zero online presence. No site, no GBP, no reviews | Legacy business, new online50 years in business, 30 in Lubbock, all word of mouth, never had a website |
| Main problem | Paying for every leadCompletely reliant on HomeAdvisor, slow every winter, no organic calls | Invisible on GoogleNeeded the foundation built right from day one | Reputation with no home30 years of community work and sponsorships had nowhere to live online |
| Timeline | 3 years (ongoing)First rankings in 3 weeks, #1 in Maps at month 3 | Live, day 9+Google crawled on day 3, keywords showing day 4 | Live, day 25+First impressions day 3, first click day 20 |
| Where it stands | Fully booked year-roundQuit HomeAdvisor, 135+ five-star reviews, 6 keywords at position #1, +86% organic clicks in 5 months | Foundation indexedGBP verification in progress, 3 keywords showing, watching for first organic call | Early traction144 impressions, 17 keywords, 90 GBP views, 7 new service pages indexing |
| Ads spent | $0 | $0 | $0 |
Scroll the table horizontally to see all three case studies →
Stats come directly from Google Search Console, Analytics, and GBP dashboards. No estimates, no projections.
Both live case studies update as results come in. You can watch the process unfold in real time, not after the fact.
Not national brands. Not fictional examples. Real owner-operated businesses across Texas serving real customers.
Questions about local SEO case studies.
Real questions from real conversations with business owners evaluating whether local SEO is worth it.
What makes a local SEO case study actually trustworthy?
Three things. First, the numbers have to come from a real dashboard that the client can verify: Google Search Console, Google Analytics, or the Google Business Profile performance tab. Not a screenshot of a custom reporting tool.
Second, the client has to be a real, named business with a real address and phone, not an initials-only "client X."
Third, the timeline has to make sense. Local SEO doesn't do 10x overnight. If a case study shows a chart going straight up in 30 days, that's either a paid ads case study in disguise, or it's fake.
How long does local SEO actually take to work?
First impressions in Google Search Console usually show up within 1 to 3 weeks of launch for a new site, and 1 to 7 days if I'm managing an existing site.
First real clicks follow in the 2 to 6 week range. Meaningful ranking movement (top 20 for target keywords) is typically a 60 to 90 day window, and real momentum shows up around month 3 to 6.
The case studies on this page are tracking exactly that timeline in real time so you can see it happen instead of taking my word for it.
Will this work for my specific trade?
Probably. The three case studies on this page cover drywall repair (a home service), junk removal (a logistics service), and commercial refrigeration (a B2B trade). The mechanics are the same across all of them: a clean, fast site, proper schema markup, active Google Business Profile management, and consistent follow-through.
The specific keywords change by trade, but the process doesn't. If you're a local service business where customers search Google when they need you, local SEO works.
What's the difference between a recovery case study and a new launch?
A recovery case study starts with a business that has history: old domain, existing reviews, maybe an outdated site that Google already knows about. The work is unwinding bad setups and pointing everything in the right direction. SS Drywall Repair is the recovery story on this page, and it took 3 years to fully play out.
A new launch case study starts from zero: no domain, no reviews, no search history. The work is building the foundation correctly from day one. North Austin Junk Removal and BRS Lubbock are both new launches, though BRS had 30 years of offline reputation that had never been captured online.
Different starting points, same end goal: a business that actually gets found.
Why don't your charts show explosive overnight growth?
Because that's not how local SEO actually works, and most of the "explosive growth" case studies from agencies are either paid ads in disguise, cherry-picked 30-day windows, or straight-up fake.
Real local SEO is consistent, compounding growth that shows up as the phone ringing a little more each month. I'd rather show a boring chart that trends up and to the right for 3 years than a spike that looks impressive on a Twitter screenshot and means nothing 90 days later.
Fast, clean sites built for calls, not impressions.
What should I look for when reading anyone's case studies?
Start with the source of the numbers. If you can't see a GSC, GA, or GBP screenshot, the numbers are probably from a reporting tool that can be manipulated.
Next, look for a full name and a real business that you can Google yourself. Then look at the timeline. A case study that covers a single month isn't a case study, it's a snapshot.
Finally, look at what the business is actually measuring. Impressions and rankings are fine, but the number that matters is phone calls and customers. If a case study never mentions calls or revenue, ask why.
Want results like these
for your business?
The process is the same regardless of your trade or how long you've been around. Build the foundation right, manage it consistently, and the phone follows. Let's talk about what that looks like for you.
Book a Free 15-Min Call →