Lubbock is a big West Texas city with plenty of established businesses that still have little online. Best Refrigeration ran thirty years on word of mouth before its first website.
About 390 searches a month for "AC repair" come from inside Lubbock, plus 320 each for plumbers and electricians, and 210 for landscaping, more than any other town here.
| Search | Top 3: median reviews | Top 10: under 20 reviews | Top 10: no website |
|---|---|---|---|
| Plumber | 235 | 3 of 10 | 1 of 10 |
| AC repair | 3 | 5 of 10 | 3 of 10 |
| Roofer | 73 | 1 of 10 | 1 of 10 |
| Photographer | 35 | 6 of 10 | 0 of 10 |
Google Maps results for each search made from Lubbock, November 12, 2026. Results shift with where the searcher stands, so treat these as a snapshot.
AC repair is wide open: the top three have a median of 3 reviews, half of the top ten have fewer than 20, and three have no website. Plumbing is more settled, at a median of 235. Five of the 40 businesses shown hadn't claimed their Google profile.

Thirty years in Lubbock on word of mouth and no website. The first site the company ever had.

One man, fifteen years of good work and no website. He was paying HomeAdvisor for every lead. Now he's #1 for "drywall repair near me" and quit HomeAdvisor.
That's the work that gets you found, and it completes the first 90 days.
Once the site is set up, we look at what's working and decide together where the monthly work goes next. Or stop. The site, the dashboard and the account are yours either way.
A local shop's site is $1,500 to $2,500, plus $50 to $199 a month for hosting and care, every month. Your hosting with me is $0. You pay for your domain, about $15 a year.
Remotely, the same way my clients in Colorado and Oregon work with me. Best Refrigeration is in Lubbock, and its whole site was built that way.
Built the company's first website after thirty years without one, and set up its Google profile. The case study is here.
Usually the site is the first thing holding the SEO back, so every project starts there. If yours is already fast and has a page for each service, I'll say so when I look at it, and we'll talk about what makes sense.
The website is $1,500, $2,500 or $4,000 and up depending on its size, then $750 a month for months two and three. After that it's $750 a month if you want to keep going, or you stop and keep everything. The details are below.
Within a day you get a plain answer: what your site needs, which size it is, and what it costs.