Website Design for Roofing Companies
A stain shows up on the ceiling at 11pm.
Whose site convinces them it's a fix?
Roofing's whole buying decision is fear. The homeowner sees water on the ceiling, Googles "do I need a new roof" at midnight, and convinces themselves any roofer who shows up will sell them a $22,000 replacement. The roofer who books the call is the one whose site proves they fix things when they can be fixed.
Every site I build is custom-coded from scratch for the roofer it serves. No templates, no page builders. I'll have your version live in about a week, then spend six months growing it with you.
A roofing business is really four businesses under one roof.
Repair, replacement, inspection, commercial. Different customers, different urgency, different search behavior, different page treatments. Most roofer sites cram all four onto one Services page and rank for none of them. Every site I build ships with a dedicated page for each, and on the $550 plan we keep adding more service-specific pages over the 6 months as the search data tells us where the gaps are.
Roof repair
The smallest ticket and the biggest trust-builder. Every replacement starts as a repair call. Page leads with the diagnostic flow and a "we fix it if we can" promise.
Roof replacement
The big ticket. Full tear-off, material choice, financing, warranty. Page is portfolio-led with neighborhood project pages and a side-by-side of the three most common shingle options.
Free inspection
The whole top of the funnel. 30-second request form, what you check on the inspection, photo report after. Most leads start here.
Commercial roofing
Different buyer entirely. TPO, EPDM, modified bitumen. Page reads like a capabilities sheet with sectors served and project sizes.
Sites I've built. Numbers to back it up.
Every site coded to order. No WordPress, no page builders. Fast, clean, built to rank. Your roofing site will be built the same way: from scratch, for your business.
↗ ssdrywallrepair.comRoland was paying HomeAdvisor for every job. Now he's fully booked year-round from people finding him on Google, including what used to be his slow season.
↗ americasappliancerepair.comRebuilt their old slow site from scratch. They now show up across Central Texas for dozens of searches. They count Hyatt Regency and Longhorn Steakhouse as regular clients.
↗ brslubbock.comA 30-year-old commercial refrigeration company built entirely on referrals. No website, no Google profile, nothing online. I just put them on the internet for the first time.
↗ northaustinjunkremoval.comCustomers can schedule and pay online without picking up the phone. Full booking system built in, and the site still loads in under 2 seconds.
Every site is written from scratch for the business it serves. No templates, no drag-and-drop builders. They load fast, look sharp, and show up on Google.
Five things the roofer sites that book inspections all do.
I've looked at a lot of roofer websites. The ones that book inspections and close replacements all share a handful of things, and the ones that just sit there are all missing the same handful. Every site I build is built around these five things from the ground up. Pretty templates don't book calls. These do.
An honest "do I need a new roof" page
The single highest-converting page on a roofer website is the one that explains when you don't need a replacement. It builds trust, qualifies the lead, and ranks for the long-tail search homeowners type at 11pm. Every site I build ships with this page built around a three-column repair-or-replace decision flow. Real signs, no upsell language.
A free inspection request that takes 30 seconds
Address, name, phone, what they're seeing. That's it. Most roofer sites bury the inspection request behind a contact form with 11 fields. The shorter the form, the more inspections you book, and the inspection is where the real sale happens, not the website.
Project pages organized by neighborhood
Not "Recent Projects" with a date. "Re-Roof in Cedar Park" or "Hail Repair in Liberty Hill", with the actual neighborhood name in the URL and the headline. Storm-affected homeowners search for their own town, and the roofer with a page named after their street wins the click every time.
Material pages that explain the choices in plain English
Asphalt vs. metal vs. tile. 25-year vs. 30-year vs. lifetime. Architectural vs. three-tab. Most homeowners have no idea what any of those words mean. A site that explains the differences in plain English does half the sales job for you before the inspection ever happens.
A site that loads in under two seconds on a phone
Most roofing leads come from a homeowner standing in their driveway looking up at their roof on a phone after a storm. If your site takes 6 seconds to load, they've already called the next one. Every site I build is hand-coded in clean HTML with proper image optimization, so it loads fast even with a portfolio of 40+ project pages.
$550 a month for six months. Then $350.
You don't pay for a static website. You pay for a website that gets built, then keeps getting built, while I run your Google Business Profile alongside it. The site you launch with isn't the site you end with.
A custom 6-8 page roofing site goes live in about a week. Over the next 6 months we keep adding to it, refining it, and pointing it at whatever's working. Your Google Business Profile gets managed the entire time. After month 6, it rolls to $350/mo for ongoing site and GBP management. No long contracts.
- Custom 6-8 page site live in about a week
- New neighborhood project pages added every time you finish a job
- Storm response and inspection content updated as conditions change
- Google Business Profile managed monthly: posts, photos, review responses
- Every review read and responded to within 24 hours
- All edits and updates handled by me. You never log in.
- Monthly report so you can see what's moving
- After 6 months: $350/mo for ongoing site and GBP management
The buying decision in roofing isn't excitement. It's fear.
Homeowners aren't comparing roofers on craftsmanship or warranty length. They're trying to figure out if the roofer they're about to call is going to be honest with them or scam them into a $22,000 replacement they don't need. Most roofer websites lean into the wrong half of the trade: shiny photos of finished installs, lifetime warranty badges, a phone number. None of that addresses the question keeping the homeowner from picking up the phone.
Probably a fix, not a tear-off
- One stain on one part of one ceiling
- Missing shingles after a windy week
- Failing flashing around a chimney or vent
- Roof is under 15 years old and was installed properly
- No widespread granule loss in the gutters
Could go either way
- Curling, lifting, or balding shingles in spots
- Multiple small leaks in different areas
- Roof is 15-20 years old, original install
- Recent hail event but no obvious damage
- You're already planning to sell within a year
Time to talk replacement
- Roof is 22+ years old on a 25-year shingle
- Granules filling the gutters every storm
- Sagging deck visible from the attic
- Confirmed hail or wind damage from a recent storm
- Multiple repairs in the last 2 years
Don't need a new site. Just need to get found.
If your roofing website is already decent and you just want Google Business Profile management and local SEO maintenance, that's a separate package. $350/month, no website build required.
See Local SEO for Roofers →What roofers want to know.
Real questions I've gotten from roofers looking at building a site. If yours isn't here, send me a message.
I build for 11 other trades too.
Your roofing site, live in about a week.
Custom-coded from scratch for your business, built around the repair-or-replace decision homeowners are making at 11pm. Then six months of growing it with you. $550 a month for 6 months, then $350. No long contracts. Want to see more of what I've shipped first? The full portfolio is a click away.