Which is why every GC website has exactly one job: prove you're not the horror story they're afraid of. The before-and-after gallery, the finished project pages, the process timeline, the honest copy - that's the whole sale. Most GC sites get this backwards and then wonder why their phone doesn't ring.
Three real general contractor websites below. Click through any of them. Every page, every project, every contact form. Pick the one that fits and I'll have your version live in about a week, then keep building it out with you over the next 6 months.
I've looked at dozens of general contractor websites. The pattern is depressingly consistent: big slider of stock photos on the homepage, "About Us" paragraphs written by a marketer who's never been on a jobsite, and the portfolio buried three clicks deep - if it exists at all. Here's what that looks like, and here's what it should look like.
The homeowner is shopping. They want to see your finished work the moment they land on the site. Instead, they get a stock photo slider, a mission statement, and a "Services" dropdown with 40 bullet points.
The homepage leads with finished work. Every project has its own page with photos, a short story, a timeline, and a client quote. The homeowner can see themselves in the work before they ever fill out the contact form.
Each of these is a real, clickable general contractor website - not a screenshot, not a mockup. Click any of them to open the full site in a new tab and browse every page. Pick the one that matches the kind of work you do and the kind of client you want.
Warm, grounded, earth-tone palette. The "we've been doing this for 20 years and we've got the before-and-afters to prove it" vibe. Portfolio takes over the homepage with featured projects leading everything.
Navy and orange, technical and precise. Reads like a spec sheet - structured project cards, capabilities grid, license and bonding up top. For GCs who want to look like they can handle the big jobs.
Editorial, magazine-style. Big photography, generous white space, serif-heavy typography. Feels like a high-end design/build firm or an Architectural Digest feature. Leans into the craft and the story of each project.
All three demos are real, working websites with 5-8 pages each. Click any demo to open the full site in a new tab and browse every page. No popups, no email wall, no "enter your info to see more." Take as long as you want.
Here's the dirty secret of GC websites: homeowners aren't comparing your portfolio to other portfolios. They're comparing how clearly you explain the process. A site that walks them through weeks 1 through 12 in plain language beats a site with fancier photos every time. This is the timeline section every good GC website has - and almost none of them do.
Galleries don't rank for anything. Pages do. Every featured project becomes a real page targeting "kitchen remodel [town]" or "custom home builder [town]" on its own. Over the 6 months we keep adding new project pages every time you finish a job, and most clients end up with 15 to 30 of them in the first year.
Most WordPress GC sites take 5 to 8 seconds because they're carrying three plugins, a full-width slider, and a chat widget. A site built from scratch in clean HTML loads in about 1.5 seconds, and every extra second is people leaving before they ever see your work.
You don't pay for a static website. You pay for a website that gets built, then keeps getting built, while I run your Google Business Profile alongside it. The site you launch with isn't the site you end with.
A custom 6-8 page general contractor site goes live in about a week. Over the next 6 months we keep adding to it, refining it, and pointing it at whatever's actually working. Every project you finish becomes a new page. Your Google Business Profile gets managed the entire time. After month 6, it rolls to $350/mo for ongoing site and GBP management. No long contracts.
Residential remodeling, new construction, and commercial work each have a different customer with different fears and a different search behavior. Every demo above has a dedicated page treatment for the work you actually chase, and on the $550 plan we keep adding more service-specific pages over the 6 months as the search data tells us where the gaps are.
Kitchens, baths, additions, whole-home makeovers. Your customer is a homeowner, often first-time, and they're nervous about letting a stranger rip up their house for three months.
Ground-up custom homes, spec builds, major additions. Longer timelines, bigger budgets, more sophisticated buyers who are comparing builders carefully.
Tenant improvements, retail build-outs, office renovations, multifamily. Your customer is a property manager, broker, or facilities team - not a nervous homeowner.
Real questions I've gotten from contractors looking at these demos. If yours isn't here, send me a message.
Click any of the three demos above and browse as long as you want. No popups, no email wall, no "enter your info to continue." If you like what you see, book a 15-minute call and we'll talk about making it yours. $550 a month for 6 months, then $350.