🪟 Website Design for Window Companies

She's been comparing windows for three weeks.
Whose site finally makes it click?

Window replacement is two purchases happening at once. The homeowner is shopping a brand and shopping the installer who'll put it in. Most window company sites pretend only one of those things matters.

Custom-coded window and door sites, built from scratch for the way replacement buyers shop. No templates, no page builders. $550/mo covers the build plus 6 months of growing it with you, then it rolls to $350/mo.

See Sites I've Built → 📞 512.783.2771

Brand Spec Sheet

What we install & why

EnergyStar
Certified

Andersen 400 vinyl-clad wood

U-0.27

$$$

Pella Lifestyle wood interior

U-0.30

$$$

Marvin Essential fiberglass

U-0.28

$$$$

Provia Endure vinyl

U-0.25

Built into every site. Customers compare brands and installers side by side.

The Brand-vs-Installer Split

Most window sites only sell half the job.

Walk through 10 window company websites in your area. Most fall into one of two camps and they lose for the same reason. Either they look like a brand catalog with logos and product photos and zero installer presence, or they look like an installer's portfolio with finished kitchens and zero brand information. Homeowners need both halves of the answer to feel safe writing a $14,000 check, and they're not getting it from either camp.

Camp A

Brand-only sites

Look like a furniture catalog
Big Andersen and Pella logos everywhere
No mention of who's installing
Feel like a reseller, not a craftsman
Customer wonders if you're even local

Camp B

Installer-only sites

Big finished-kitchen photos
"We install windows" with no detail
Zero info on what brands you carry
Customer can't comparison shop
Feels like you don't know products

What your site does

Brand and install, side by side

Brand spec sheet right on the homepage
Install detail page with real diagrams
Project photos with the units labeled
Customer trusts both halves of the call
Closes the comparison spreadsheet

What This Means For The Site

A homeowner who's been researching for three weeks doesn't want to be sold. She wants to feel like she finally gets it.

By the time she lands on your site, she's already looked at four others. She's read about U-factors and glass packages and full-frame versus insert. She knows just enough to be nervous. The site that wins is the one that respects what she's already learned and fills in the gaps without talking down to her. Every site I build is built around that exact moment.

Real Work

Sites I've built. Numbers to back it up.

Every site coded to order. No WordPress, no page builders. Fast, clean, built to rank. Your window and door site will be built the same way: from scratch, for your business.

↗ ssdrywallrepair.com

SS Drywall Repair

Drywall Repair · New Braunfels, TX

FastLoads Quick#1On Google$0Ads Spent

Roland was paying HomeAdvisor for every job. Now he's fully booked year-round from people finding him on Google, including what used to be his slow season.

↗ americasappliancerepair.com

America's Appliance Repair

Appliance Repair · Central Texas

FastLoads QuickTop 3On Google$0Ads Spent

Rebuilt their old slow site from scratch. They now show up across Central Texas for dozens of searches. They count Hyatt Regency and Longhorn Steakhouse as regular clients.

↗ brslubbock.com

Best Refrigeration Services

Commercial Refrigeration · Lubbock, TX · Est. 1994

FastLoads Quick30 YrsWord Of MouthFirstWebsite Ever

A 30-year-old commercial refrigeration company built entirely on referrals. No website, no Google profile, nothing online. I just put them on the internet for the first time.

↗ northaustinjunkremoval.com

North Austin Junk Removal

Junk Removal · Cedar Park, TX

FastLoads QuickTop 3On GoogleOnlineBooking

Customers can schedule and pay online without picking up the phone. Full booking system built in, and the site still loads in under 2 seconds.

Every site is written from scratch for the business it serves. No templates, no drag-and-drop builders. They load fast, look sharp, and show up on Google.

See the Full Portfolio →

The Trust Lever

The best window in the world, installed wrong, is a $1,200 leak.

Every window company in town can buy the same Andersen, Pella, and Marvin units. The brand isn't the product. The install is the product. A properly flashed full-frame replacement with peel-and-stick membrane and a continuous bead of sealant outlasts the warranty by 10 years. A foam-and-shim insert with no flashing tape leaks within 3 winters. Most homeowners have no idea this distinction exists. The window company whose site explains it, clearly, with diagrams, is the one that closes the customer who was about to hire the cheapest crew on Yelp.

What everyone else does

Foam-and-shim insert

Wall sheathing existing

Wood shim single point

Spray foam expanding

New window insert factory

No flashing tape behind the frame
No drainage path for water that gets in
Foam compresses over 3-5 winters
Hides existing rot in the rough opening
Looks fine for the first year, leaks by year 4

What your site shows

Full-frame with flashing

Wall sheathing inspected

Peel-and-stick flash membrane

Sill pan flashing drainage

New full-frame window factory

Head flashing overlap

Self-sealing peel-and-stick membrane on all sides
Sill pan with built-in drainage
Rough opening inspected for rot before install
Outlasts the manufacturer warranty by 10+ years
Stays sealed for 25-30 years on a quality unit

One Note

Every site I build is custom to how you run the business. If your shop is a retrofit insert house and full-frame isn't really your thing, we lean the install detail page toward your real process instead. Same goes for entry doors, patio sliders, storm replacement, or any other corner of the trade that pays your bills. These are starting points, not finished products.

Pricing

$550 a month for six months. Then $350.

You don't pay for a static website. You pay for a website that gets built, then keeps getting built, while I run your Google Business Profile alongside it. The site you launch with isn't the site you end with.

Site + Google Management

Build it, grow it, manage it.

$ 550 /month for 6 months

A custom 6-8 page window and door site goes live in about a week. Over the next 6 months we keep adding to it, refining it, and pointing it at whatever's working. New project pages get added every time you wrap a job. Your Google Business Profile gets managed the entire time. After month 6, it rolls to $350/mo for ongoing site and GBP management. No long contracts.

Custom 6-8 page site live in about a week
Brand spec sheet and install detail page built in
New project pages added every time you finish a job
Service pages for each job type your shop runs
Google Business Profile managed monthly: posts, photos, review responses
Every review read and responded to within 24 hours
All edits and updates handled by me. You never log in.
Monthly report so you can see what's moving
After 6 months: $350/mo for ongoing site and GBP management

Book a Free Call →

Or, one-time

$2,000once

Just want to buy a site outright? I'll build you a custom window and door site, hand it over, and you're on your own. Honest heads-up: these are hand-coded HTML sites, so until I finish building the client dashboard, edits go through me at $25 each. Most window companies are better off on the monthly plan because the project gallery is where the trade compounds, but the one-time option is here if you want it.

Ask About It →

The Four Page Types

A window and door shop is really four businesses under one roof.

Replacement windows, full-frame retrofit, entry doors, patio sliders. Different customers, different search behavior, different price points, different page treatments. Every site I build ships with a dedicated page for each, and on the $550 plan we keep adding more service-specific pages over the 6 months as the search data tells us where the gaps are.

🪟

Highest Volume

Replacement windows

The bread and butter. Single-hung, double-hung, casement, sliders. Page leads with the brand spec sheet and a per-window price range that filters out the tire-kickers before they call.

🏠

Premium

Full-frame retrofit

The premium tier where the rough opening is rebuilt and the flashing is redone. Page handles the full-frame versus insert conversation head-on so the customer understands why it costs more.

🚪

High Margin

Entry & security doors

The most-noticed change a homeowner can make to a front facade. Page handles the steel vs fiberglass vs wood comparison and the curb-appeal angle that closes same-day.

🏡

Big Ticket

Patio & slider doors

French doors, sliding patio, multi-panel folding glass walls. The high-ticket project that often comes with a deck or interior reno. Page handles the configurations and threshold options.

Already Have a Website?

Don't need a new site. Just need to get found.

If your window & door website is already decent and you just want Google Business Profile management and local SEO maintenance, that's a separate package. $350/month, no website build required.

See Local SEO for Window & Door Pros →

Questions

What window contractors want to know.

Real questions I've gotten from window and door company owners looking at getting a site built. If yours isn't here, send me a message.

What does the 6 months look like? +

Week 1 you book a call and I get the basics: your business info, photos, service area, the direction you want to go. About a week later you have a custom 6-8 page site live on your domain. From there, every month I'm doing two things: managing your Google Business Profile (posts, photos, review responses) and adding to or refining the website based on what's working. By month 6 the site looks meaningfully different from day one because we've built around the calls and searches that are coming in. Then it rolls to $350/mo for ongoing site and GBP management.

What happens after 6 months? Can I cancel? +

After month 6 the price drops to $350/mo and you're month-to-month from there. No contract, no cancellation fee. You can stop any time. The reason most window contractors stay is the same reason they signed up: a Google Business Profile that nobody's touching loses ground to the ones that get worked on every week, and a project gallery that doesn't grow stops carrying its weight after a season or two. The $350 keeps both moving.

I carry brands that aren't Andersen, Pella, or Marvin. Can the spec sheet still work? +

Of course. The brands shown are placeholders to show what the spec sheet looks like. Whatever brands you carry, whether that's Provia, Simonton, Alside, Sunrise, Polaris, MI Windows, or anything else, those go in the spec sheet on your site. The whole point of the spec sheet is to show the homeowner what you carry and let them comparison shop within your lineup, not push them toward one brand over another. Tell me on the call what you install and I'll set up the spec sheet to feature your real lineup with real specs.

My install is more like the insert side, not full-frame. Will the install page still work? +

Yes, but the page changes to match. The install detail page is about showing what your install includes, not pushing one method over another. If your shop does retrofit insert work, the page becomes about your specific insert process, whether that's a true peel-and-stick membrane install, a quality foam-and-shim with proper sealing, or something else. The point is to show the homeowner what's happening behind the trim so they can compare your work to the cheap crew on Yelp. Tell me on the call what your process is and I'll build the page around your real install.

Should I show per-window pricing or stick with "request a quote"? +

Range pricing per window is one of the highest-converting moves in this trade. Homeowners shopping window replacement are scared of "request a quote" sites because they assume the worst. "Replacement vinyl windows start at $650 each installed, premium wood-clad runs $1,100 to $1,400" qualifies the lead instantly and weeds out the people who weren't ready. You don't have to commit to those exact numbers. You adjust on the actual in-home estimate. But the range on the site stops the price-shoppers from wasting your time and gets the real customers booking faster. Mystery pricing loses to "starts at $X" every single time, even in window replacement, where everyone in the trade thinks pricing is too job-specific to show.

Can the site explain the energy rebates and tax credits? +

Yes, and it's one of the highest-impact pages a window site can have. Every site I build can include a rebate education page that walks homeowners through the federal 25C tax credit, the EnergyStar requirements, and the local utility programs in your area. The retrofit approach is built around this specifically. The page explains what they qualify for in plain language, links to the official rebate lookup tools so the homeowner can check their own ZIP, and ties it back to "here's how to talk to me about getting started." On the $550 plan I keep that page current as the federal program changes and as local utilities update their rebates each year.

Should I show financing options on the site? +

Yes, especially for the door and full-frame jobs. A homeowner staring at a $14,000 quote and a homeowner staring at $0 down with $250/month are two completely different buyers, and the site that shows the second number closes more of the customers who were going to walk away from the first. I usually put a "Financing Available" badge in the header and a dedicated financing section on the install pages with your partner logos (GreenSky, Synchrony, Hearth, whoever you use). On the $550 plan I keep the partner info current as your financing relationships change.

What if I already have a domain and an old website? +

Easy. I'll build the new site on a staging URL so you can see it and approve it before anything changes on your live domain. Once you give the green light, I point your existing domain at the new site (takes about an hour) and the old site comes down at the same moment the new one goes up. No downtime, no broken links. I also map the old page URLs to the new ones so any existing Google rankings carry over instead of disappearing. If you have project photos or testimonials on the old site you want to keep, send me what you want and I'll fold them into the new build.

Not Window or Door?

I build for 11 other trades too.

🔧 Plumbers ⚡ Electricians ❄️ HVAC 🔨 General Contractors 🏠 Roofers 🌿 Landscapers 🎨 Painters 🧹 Cleaning 🐛 Pest Control 🚧 Fencing 🪚 Remodeling

Pick the site that fits your work.
I'll have it live in about a week.

Browse the portfolio above and see what I've built for other trades. If you like what you see, book a 15-minute call and we'll talk about building yours. $550 a month for 6 months, then $350.

See Full Portfolio → 📞 512.783.2771