Website Design for Landscaping Companies
The first warm Saturday in March.
Whose site does the homeowner book?
Landscaping is two businesses under one truck. Weekly mow accounts that pay the bills, and install jobs that grow the company. Most landscaper websites pick one and lose the other. Every site I build is coded from scratch to do both.
Custom-coded from scratch for your business. No WordPress, no templates, no page builders. $550/month for 6 months covers the build and growth, then rolls to $350/mo for ongoing Google Business Profile and website management.
Inside those two businesses, four kinds of work need their own pages.
The route side splits into mowing and bed work. The install side splits into hardscape and seasonal projects. Different customers, different search behavior, different decision speed, different page treatments. Every site I build gets a dedicated page for each, and on the $550 plan we keep adding more service-specific pages over the 6 months as the search data tells us where the gaps are.
Lawn maintenance
Mow, edge, blow, trim. The recurring revenue base. Page leads with a signup form and the service plans. Customer wants a price and a schedule, not a story.
Bed work & planting
Mulch, trim, edge, seasonal color, shrub care. Sits between maintenance and install. Page shows the difference good beds make with a few before-and-afters and a clear pricing structure.
Hardscape & install
Patios, walls, walks, fire pits, outdoor kitchens. The big-ticket projects. Page is portfolio-first with materials, process, and a clear consultation path. Decision is made on photos, not copy.
Seasonal services
Spring cleanup, leaf removal, pre-emergent, gutter, holiday lights. The sneaky-profitable add-ons. Each gets its own page so you rank when homeowners search for the specific service in season.
Sites I've built. Numbers to back it up.
Every site coded to order. No WordPress, no page builders. Fast, clean, built to rank. Your landscaping site will be built the same way: from scratch, for your business.
↗ ssdrywallrepair.comRoland was paying HomeAdvisor for every job. Now he's fully booked year-round from people finding him on Google, including what used to be his slow season.
↗ americasappliancerepair.comRebuilt their old slow site from scratch. They now show up across Central Texas for dozens of searches. They count Hyatt Regency and Longhorn Steakhouse as regular clients.
↗ brslubbock.comA 30-year-old commercial refrigeration company built entirely on referrals. No website, no Google profile, nothing online. I just put them on the internet for the first time.
↗ northaustinjunkremoval.comCustomers can schedule and pay online without picking up the phone. Full booking system built in, and the site still loads in under 2 seconds.
Every site is written from scratch for the business it serves. No templates, no drag-and-drop builders. They load fast, look sharp, and show up on Google.
In February, the website's job is to fill the route.
Install jobs feel exciting. They're the projects you put on Instagram, the ones that built your reputation, the ones with the satisfying before-and-afters. But the landscapers who survive winters and slow springs are the ones with 40 weekly mow accounts paying like clockwork from March through November. The website is supposed to feed both engines, and most sites only feed one. Three reasons every site I build treats the route side as a first-class citizen.
It smooths your cash flow
40 mow accounts at $55 each is $2,200 a week, every week, before you sell a single patio. That's the difference between sweating payroll in February and not. The site has to make signing up that easy.
It builds the install pipeline for free
Every weekly customer is a person whose yard you walk every seven days. Half your install jobs come from existing route customers who finally pull the trigger on the patio they've been thinking about. The site signs up the route, the route sells the install.
It compounds your local SEO
Route density and review velocity feed each other. More accounts in one neighborhood means more reviews from one zip code, which means Google ranks you higher for that area, which means more accounts. The flywheel only spins when the site is converting on the maintenance side too.
$550 a month for six months. Then $350.
You don't pay for a static website. You pay for a website that gets built, then keeps getting built, while I run your Google Business Profile alongside it. The site you launch with isn't the site you end with.
A custom 6-8 page landscaping site goes live in about a week. Over the next 6 months we keep adding to it, refining it, and pointing it at whatever's pulling its weight. Your Google Business Profile gets managed the entire time. After month 6, it rolls to $350/mo for ongoing site and GBP management. No long contracts.
- Custom 6-8 page site live in about a week
- New project pages added every time you wrap a job
- Service area pages added as the route grows into new neighborhoods
- Google Business Profile managed monthly: posts, photos, review responses
- Every review read and responded to within 24 hours
- All edits and updates handled by me. You never log in.
- Monthly report so you can see what's moving
- After 6 months: $350/mo for ongoing site and GBP management
A landscaper is two businesses wearing the same hat.
Most landscaper websites smash maintenance and install onto one homepage and confuse both buyers. The customer who wants a weekly mow account is making a 30-second decision based on price, schedule, and whether you cover their street. The customer who wants a $14,000 patio is making a 6-week decision based on portfolio, references, and whether your install work looks like the magazine photo they saved on Pinterest. Same logo, two completely different sales. The site has to do both.
Need weekly service?
Drops the visitor into a clean signup form. Address, frequency, neighborhood, contact info. Sends you the lead. No portfolio scrolling, no story, no big install gallery getting in the way.
Planning a project?
Drops the visitor into the portfolio. Hardscape projects, before and after, materials, process, how the consultation works. The route side stays out of the way until they're ready for it.
Don't need a new site. Just need to get found.
If your landscaping website is already decent and you just want Google Business Profile management and local SEO maintenance, that's a separate package. $350/month, no website build required.
See Local SEO for Landscapers →What landscapers want to know.
Real questions I've gotten from landscaping business owners looking at this. If yours isn't here, send me a message.
I build for 11 other trades too.
Ready for a site that pulls its weight?
I'll have it live in about a week.
Browse the full portfolio and see what I've built for other trades. If it looks like the kind of site you want for your business, book a 15-minute call and we'll talk. $550 a month for 6 months, then $350.