Website Design for General Contractors

For most homeowners, hiring a GC is the biggest check they'll ever write a stranger.

Which is why every GC website has exactly one job: prove you're not the horror story they're afraid of. The before-and-after gallery, the finished project pages, the process timeline, the honest copy - that's the whole sale. Most GC sites get this backwards and then wonder why their phone doesn't ring.

I build custom-coded GC websites from scratch, one at a time, for contractors who want to stop feeding HomeAdvisor and start owning their own lead flow. $550/mo covers the build and 6 months of growing it with you, then it rolls to $350/mo for ongoing site and GBP management.

See Sites I've Built → 📞 512.783.2771

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Whole-Home Remodel

16 weeks · Hutto, TX

🍳

Kitchen Expansion

8 weeks · Leander, TX

🏗️

Custom Build

11 months · Georgetown, TX

🛁

Primary Bath

6 weeks · Liberty Hill, TX

Which Kind of GC Are You?

A general contractor is really three businesses.

Residential remodeling, new construction, and commercial work each have a different customer with different fears and a different search behavior. Every site I build has dedicated page treatments for the work you chase, and on the $550 plan we keep adding more service-specific pages over the 6 months as the search data tells us where the gaps are.

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Residential Remodels

The remodeler

Kitchens, baths, additions, whole-home makeovers. Your customer is a homeowner, often first-time, and they're nervous about letting a stranger rip up their house for three months.

Portfolio leads everything, finished project photos up front
Plain-language process page with weekly expectations
Before-and-after comparisons on every project
Individual pages for kitchen, bath, addition, whole-home
One service-area page per town you work in for local search
Warranty and change-order policy clearly stated

🏗️

New Construction

The custom builder

Ground-up custom homes, spec builds, major additions. Longer timelines, bigger budgets, more sophisticated buyers who are comparing builders carefully.

Editorial, magazine-style presentation of finished homes
Build process page covering permits through punch list
Lot/land guidance for buyers who haven't bought yet
Architect and designer partnerships highlighted
Long-form project stories, not just photo dumps

🏢

Commercial GC

The commercial side

Tenant improvements, retail build-outs, office renovations, multifamily. Your customer is a property manager, broker, or facilities team - not a nervous homeowner.

Capabilities page that reads like a line card
Industries served listed plainly (retail, office, multifamily, etc.)
Licensing, bonding, and insurance limits stated up front
Project gallery organized by sector, not by date
Dedicated commercial inquiry contact, not a generic form

Real Work

Sites I've built. Numbers to back it up.

Every site coded to order. No WordPress, no page builders. Fast, clean, built to rank. Your GC site will be built the same way: from scratch, for your business.

↗ ssdrywallrepair.com

SS Drywall Repair

Drywall Repair · New Braunfels, TX

FastLoads Quick#1On Google$0Ads Spent

Roland was paying HomeAdvisor for every job. Now he's fully booked year-round from people finding him on Google, including what used to be his slow season.

↗ americasappliancerepair.com

America's Appliance Repair

Appliance Repair · Central Texas

FastLoads QuickTop 3On Google$0Ads Spent

Rebuilt their old slow site from scratch. They now show up across Central Texas for dozens of searches. They count Hyatt Regency and Longhorn Steakhouse as regular clients.

↗ brslubbock.com

Best Refrigeration Services

Commercial Refrigeration · Lubbock, TX · Est. 1994

FastLoads Quick30 YrsWord Of MouthFirstWebsite Ever

A 30-year-old commercial refrigeration company built entirely on referrals. No website, no Google profile, nothing online. I just put them on the internet for the first time.

↗ northaustinjunkremoval.com

North Austin Junk Removal

Junk Removal · Cedar Park, TX

FastLoads QuickTop 3On GoogleOnlineBooking

Customers can schedule and pay online without picking up the phone. Full booking system built in, and the site still loads in under 2 seconds.

Every site is written from scratch for the business it serves. No templates, no drag-and-drop builders. They load fast, look sharp, and show up on Google.

See the Full Portfolio →

The Project Timeline

Every homeowner wants to know what they're signing up for.

Here's the dirty secret of GC websites: homeowners aren't comparing your portfolio to other portfolios. They're comparing how clearly you explain the process. A site that walks them through weeks 1 through 12 in plain language beats a site with fancier photos every time. This is the timeline section every good GC website has - and almost none of them do.

Week 1-2

Discovery & Scope

Site visit, measurements, conversation about the budget and the vision. Not a sales pitch - a fit check.

Week 3-4

Design & Estimate

Detailed scope, line-item estimate, selections started. No surprise line items later - what's on the sheet is the job.

Week 5-6

Permits & Prep

Permits pulled, subs scheduled, materials ordered. Clear start date locked in so nobody is waiting around.

Week 7-10

Build

Work happens. Weekly photo updates, transparent change orders if anything shifts. No radio silence, no ghosting.

Week 11-12

Punch List & Walkthrough

Final walkthrough, punch list cleared, warranty handed over. The homeowner knows exactly what's covered and for how long.

The payoff: when a homeowner sees this on your site, their guard drops. They stop worrying about which GC will ghost them and start thinking about which one they want to work with. Your site just did half the sales call for you.

Why it matters

Every project gets its own page.

Galleries don't rank for anything. Pages do. Every featured project becomes a real page targeting "kitchen remodel [town]" or "custom home builder [town]" on its own. Over the 6 months we keep adding new project pages every time you finish a job, and most clients end up with 15 to 30 of them in the first year.

Why hand-coded

Loads in about a second and a half.

Most WordPress GC sites take 5 to 8 seconds because they're carrying three plugins, a full-width slider, and a chat widget. A site built from scratch in clean HTML loads in about 1.5 seconds, and every extra second is people leaving before they ever see your work.

One Note

Every site is custom to how you run jobs. If a detailed process page isn't your angle and you'd rather lean the whole site on the portfolio and the finished work, we go that direction instead. Same goes for capabilities-forward commercial builds, design-build storytelling, or any other corner of GC work that pays your bills. Every site I build is a starting point, not a finished product.

Pricing

$550 a month for six months. Then $350.

You don't pay for a static website. You pay for a website that gets built, then keeps getting built, while I run your Google Business Profile alongside it. The site you launch with isn't the site you end with.

Site + Google Management

Build it, grow it, manage it.

$ 550 /month for 6 months

A custom 6-8 page general contractor site goes live in about a week. Over the next 6 months we keep adding to it, refining it, and pointing it at whatever's working. Every project you finish becomes a new page. Your Google Business Profile gets managed the entire time. After month 6, it rolls to $350/mo for ongoing site and GBP management. No long contracts.

Custom 6-8 page site live in about a week
New project pages added every time you finish a job
Build process page, service area pages, and trust pages added as the work warrants
Google Business Profile managed monthly: posts, photos, review responses
Every review read and responded to within 24 hours
All edits and updates handled by me. You never log in.
Monthly report so you can see what's moving
After 6 months: $350/mo for ongoing site and GBP management

Book a Free Call →

Or, one-time

$2,000once

Just want to buy a site outright? I'll build you a custom GC site, hand it over, and you're on your own. Honest heads-up: these are hand-coded HTML sites, so until I finish building the client dashboard, edits go through me at $25 each. Most general contractors are better off on the monthly plan since the portfolio needs to keep growing, but the one-time option is here if you want it.

Ask About It →

The Portfolio Problem

Most GC websites hide the one thing that sells the job.

I've looked at dozens of general contractor websites. The pattern is depressingly consistent: big slider of stock photos on the homepage, "About Us" paragraphs written by a marketer who's never been on a jobsite, and the portfolio buried three clicks deep - if it exists at all. Here's what that looks like, and here's what it should look like.

✗ What Most GC Sites Do

Portfolio as an afterthought

The homeowner is shopping. They want to see your finished work the moment they land on the site. Instead, they get a stock photo slider, a mission statement, and a "Services" dropdown with 40 bullet points.

Hero image is a stock photo from a free library
"Our Projects" link buried in the footer
Gallery is a wall of thumbnails with no context
No project details - just "Kitchen Remodel" captions
No before-and-after shots
No timeline, no budget range, no client quote

✓ What The Good Ones Do

Portfolio as the whole sale

The homepage leads with finished work. Every project has its own page with photos, a short story, a timeline, and a client quote. The homeowner can see themselves in the work before they ever fill out the contact form.

Hero shows real project photos, not stock
Featured projects visible within one scroll of the homepage
Each project gets its own dedicated page
Before/after, timeline, location, scope all on the page
Short write-up of what the homeowner was trying to do
Client quote tied to a specific project, not a generic testimonial

The math is simple: a homeowner spending $80k on a kitchen remodel wants to see 20 other kitchens you've finished before they call. If your site doesn't show them, the next GC's site will - and they'll call that one instead.

Questions

What GCs want to know.

Real questions I've gotten from contractors. If yours isn't here, send me a message.

What does the 6 months look like? +

Week 1 you book a call and I get the basics: your business info, photos, service area, the direction we're taking the site. About a week later you have a custom 6-8 page site live on your domain. From there, every month I'm doing two things: managing your Google Business Profile (posts, photos, review responses) and adding to or refining the website based on what's working. By month 6 the site looks meaningfully different from day one because we've built around the calls and searches that are coming in. Then it rolls to $350/mo for ongoing site and GBP management.

What happens after 6 months? Can I cancel? +

After month 6 the price drops to $350/mo and you're month-to-month from there. No contract, no cancellation fee. You can stop any time. The reason most general contractors stay is the same reason they signed up: a Google Business Profile that nobody's touching loses ground to the ones that get worked on every week, and a static website that doesn't change starts feeling stale to Google after a few months. The $350 keeps both moving.

I don't have professional photos of my projects. Can we still build the site? +

Yes, but with a caveat. Phone photos are fine to start. Most homeowners aren't expecting Architectural Digest, they just want to see real finished work from a real local builder. We can launch with what you have, and every site I build is designed to look great even with phone photos. That said: if you can afford to get a good photographer to shoot your three best projects, the upgrade is dramatic. For ongoing clients on the $550/mo plan, I recommend budgeting for a half-day photo shoot once a year.

Can you build out individual project pages for my past work? +

Yes, and you should have as many as possible. Each project page is a real SEO asset - it targets keywords like "kitchen remodel [town]" or "custom home builder [town]" on its own. The one-time build includes up to 6 featured project pages. After that, additional project pages are $200 each a-la-carte, or included and unlimited on the $550/mo plan. Most GCs who sign up for the monthly plan end up with 15-30 project pages within the first year, which is a massive SEO footprint most competitors don't have.

What about showing pricing on the site? Should we? +

Showing a budget range on each project page is one of the highest-trust moves you can make, even though most GCs refuse to do it. Homeowners are terrified of sticker shock. If they can see that your recent kitchen remodel was "$65k-$80k" on the project page, they self-select - the serious leads call you, the tire-kickers don't. You don't have to show it on every project, and you don't have to show exact numbers, but ranges on your featured projects move the needle more than any other change.

I use a lot of subcontractors. Should the site mention that? +

Most GCs use subs for specialty trades - that's normal and homeowners understand it. What matters is how it's framed. "We manage a vetted team of licensed electricians, plumbers, and HVAC specialists" reads as professional. Hiding it reads as shady. I usually put a short paragraph on the About or Process page explaining how the sub relationships work, which trades you subcontract, and how you vet and manage them. It turns a potential concern into a trust signal.

How do I handle permits, warranty, and change orders on the site? +

Dedicated short section on the Process page covering all three. Permits: who pulls them (you) and what that process looks like. Warranty: how long and what's covered. Change orders: how they're handled, how they're priced, and how you make sure the homeowner isn't surprised by them. Homeowners are terrified of scope creep and mystery invoices - putting your policy in writing on the site preempts 90% of the anxiety and weeds out the bad-fit clients before they ever call.

Can the site work for a one-person operation and also a 15-person crew? +

Yes. Every site I build is designed to scale: same foundation, different framing depending on the size of your operation. A solo remodeler leans into the craft angle ("every project I touch, I touch personally"). A larger crew leans into capacity and project management ("we've got the bandwidth to run three builds at once without compromising quality"). Both versions work from the same underlying site, just with different copy and team pages. Tell me which one you are on the call and I'll tune it.

Not a General Contractor?

I build for 11 other trades too.

🔧 Plumbers ⚡ Electricians ❄️ HVAC 🏠 Roofers 🌿 Landscapers 🎨 Painters 🧹 Cleaning 🐛 Pest Control 🚧 Fencing 🪚 Remodeling 🪟 Windows & Doors

Your GC site, built from scratch.
Live in about a week.

Browse the sites I've built for other trades and see how they're showing up on Google. If you like what you see, book a 15-minute call and we'll talk about building yours. $550 a month for 6 months, then $350.

See Full Portfolio → 📞 512.783.2771