🌿 For Landscaping Contractors

It's the first warm Saturday in March.
Whose site does the homeowner book?

Landscaping is two businesses under one truck. Weekly mow accounts that pay the bills, and install jobs that grow the company. Most landscaper websites pick one and lose the other. The three demos below are built to do both.

Three real landscaper websites below. Click through any of them. Every page, every service, every contact form. Pick the one that fits and I'll have your version live in about a week.

Two Revenue Streams
Stream 01 Weekly · Recurring
Maintenance Routes
Mowing, edging, blowing. Predictable cash flow, route density wins.
Stream 02 Per Project · One-Time
Install & Hardscape
Patios, beds, walls, sod. Bigger tickets, longer sales cycle.
Site handles both? Yes, on separate paths

A landscaper is two businesses wearing the same hat.

Most landscaper websites smash maintenance and install onto one homepage and confuse both buyers. The customer who wants a weekly mow account is making a 30-second decision based on price, schedule, and whether you cover their street. The customer who wants a $14,000 patio is making a 6-week decision based on portfolio, references, and whether your install work looks like the magazine photo they saved on Pinterest. Same logo, two completely different sales. The site has to do both.

The Two-Path Homepage
What every landscaping site should look like above the fold
Path A

Need weekly service?

Drops the visitor into a clean signup form. Address, frequency, neighborhood, contact info. Sends you the lead. No portfolio scrolling, no story, no big install gallery getting in the way.

Decision time
~2 minutes
What they want
A price
Path B

Planning a project?

Drops the visitor into the portfolio. Hardscape projects, before and after, materials, process, how the consultation works. The route side stays out of the way until they're ready for it.

Decision time
2-6 weeks
What they want
Proof
Two doors on the homepage. Maintenance gets a form. Install gets a portfolio.
What This Means For The Site
Every demo below has both paths built in from the homepage down.
When you pick a demo, I customize it with your real service area, your real install projects, and your real pricing structure. The maintenance side gets a clean signup form with your service area cities listed out. The install side gets a project gallery with up to 6 featured project pages. You stop losing patio leads to the mowing-only sites and stop losing route accounts to the design-build firms. One site, two doors, both businesses growing.

Three takes. Same fast foundation.

Each one is a real, clickable landscaper website. Not a screenshot, not a mockup. Click any demo to open the full site in a new tab and browse every page. Pick the one that fits how you work and I'll customize a version with your name on it.

Demo 01 Route-First
Style 01
Clean, modern, route-led
Style 01

Greenline

Clean modern layout with the recurring service signup front and center. Service plans laid out plainly, neighborhood list right on the homepage, and a tight install gallery in the second half. Built for landscapers whose bread and butter is the weekly mow account and who want install jobs as a bonus, not the main story.

Maintenance signup form above the fold
Service plan tiers laid out side by side
Neighborhood list on the homepage
Compact install gallery further down the page
Best for
Lawn-care operators with dense routes who want to fill weekly slots fast
View Live Demo →
Demo 02 Portfolio
Style 02
Stone-grade, project-led
Style 02

Hardscape

Slate and steel palette, big project blocks, materials gallery, and a real consultation page. Reads like a design-build firm, not a yard service. Built around the install side: patios, retaining walls, outdoor kitchens, full backyard transformations. Maintenance is in the nav but the portfolio is the sale.

Featured project pages with full story per job
Materials gallery for pavers, stone, wood
Range pricing on patios and walls
Consultation page that explains the process
Best for
Hardscape and outdoor-living contractors closing $10k to $80k projects
View Live Demo →
Demo 03 Balanced
Style 03
Family-run, both sides equal
Style 03

Curb & Crew

Warm, photo-led, family-business feel with maintenance and install given equal weight on the homepage. Two clear paths, friendly photography of the actual crew, and a service-area list that shows the neighborhoods you cover. Looks like the landscaper your neighbor recommended, because most jobs in this trade still come from the cul-de-sac.

Two-door homepage with equal weight
Real crew photos above the fold
Service area page with every neighborhood listed
Reviews and trust card on every page
Best for
Full-service residential landscapers running both routes and project work
View Live Demo →
Once You Pick One
From "I'll take Greenline" to live site in about 7 days.
Book a 15-minute call, send me your service area, your install photos, and your basic info, and I'll customize your demo with your work, your colors, your neighborhoods, and your phone number. $550/month for 6 months covers the build, the ongoing growth, and the Google Business Profile management. After month 6 it rolls to $350/mo.
Book a Free Call →

In February, the website's job is to fill the route.

Install jobs feel exciting. They're the projects you put on Instagram, the ones that built your reputation, the ones with the satisfying before-and-afters. But the landscapers who survive winters and slow springs are the ones with 40 weekly mow accounts paying like clockwork from March through November. The website is supposed to feed both engines, and most sites only feed one. Three reasons every demo on this page treats the route side as a first-class citizen.

Reason 01

It smooths your cash flow

40 mow accounts at $55 each is $2,200 a week, every week, before you sell a single patio. That's the difference between sweating payroll in February and not. The site has to make signing up that easy.

Reason 02

It builds the install pipeline for free

Every weekly customer is a person whose yard you walk every seven days. Half your install jobs come from existing route customers who finally pull the trigger on the patio they've been thinking about. The site signs up the route, the route sells the install.

Reason 03

It compounds your local SEO

Route density and review velocity feed each other. More accounts in one neighborhood means more reviews from one zip code, which means Google ranks you higher for that area, which means more accounts. The flywheel only spins when the site is converting on the maintenance side too.

One Note
Every site is custom to how you actually run the business. If you only do high-end installs and the route side isn't your thing, we lean the site that direction instead and strip the maintenance pages down to a small "we also do" section. Same goes if you're route-only and don't want to chase patio jobs. The demos are starting points, not finished products.

$550 a month for six months. Then $350.

You don't pay for a static website. You pay for a website that gets built, then keeps getting built, while I run your Google Business Profile alongside it. The site you launch with isn't the site you end with.

Site + Google Management
Build it, grow it, manage it.
$ 550 /month for 6 months

A custom 6-8 page landscaping site goes live in about a week. Over the next 6 months we keep adding to it, refining it, and pointing it at whatever's actually working. Your Google Business Profile gets managed the entire time. After month 6, it rolls to $350/mo for ongoing site and GBP management. No long contracts.

  • Custom 6-8 page site live in about a week
  • New project pages added every time you wrap a job
  • Service area pages added as the route grows into new neighborhoods
  • Google Business Profile managed monthly: posts, photos, review responses
  • Every review read and responded to within 24 hours
  • All edits and updates handled by me. You never log in.
  • Monthly report so you can see what's moving
  • After 6 months: $350/mo for ongoing site and GBP management
Book a Free Call →
Or, one-time
$2,000once
Just want to buy a site outright? I'll build you a customized version of any demo above, hand it over, and you're on your own. Honest heads-up: these are hand-coded HTML sites, so until I finish building the client dashboard, edits go through me at $25 each. Most landscapers are better off on the monthly plan, but the one-time option is here if you want it.
Ask About It →

Inside those two businesses, four kinds of work need their own pages.

The route side splits into mowing and bed work. The install side splits into hardscape and seasonal projects. Different customers, different search behavior, different decision speed, different page treatments. Every demo above has a dedicated page for each, and on the $550 plan we keep adding more service-specific pages over the 6 months as the search data tells us where the gaps are.

🌱
Recurring

Lawn maintenance

Mow, edge, blow, trim. The recurring revenue base. Page leads with a signup form and the service plans. Customer wants a price and a schedule, not a story.

🪴
Beds & Plants

Bed work & planting

Mulch, trim, edge, seasonal color, shrub care. Sits between maintenance and install. Page shows the difference good beds make with a few before-and-afters and a clear pricing structure.

🪨
Install

Hardscape & install

Patios, walls, walks, fire pits, outdoor kitchens. The big-ticket projects. Page is portfolio-first with materials, process, and a clear consultation path. Decision is made on photos, not copy.

🍂
Seasonal

Seasonal services

Spring cleanup, leaf removal, pre-emergent, gutter, holiday lights. The sneaky-profitable add-ons. Each gets its own page so you rank when homeowners search for the specific service in season.

What landscapers want to know.

Real questions I've gotten from landscaping business owners looking at these demos. If yours isn't here, send me a message.

What does the 6 months actually look like? +
Week 1 you book a call and I get the basics: your business info, photos, service area, the demo you want to start from. About a week later you have a customized 6-8 page site live on your domain. From there, every month I'm doing two things: managing your Google Business Profile (posts, photos, review responses) and adding to or refining the website based on what's actually working. By month 6 the site looks meaningfully different from day one because we've built around the calls and searches that are actually coming in. Then it rolls to $350/mo for ongoing site and GBP management.
What happens after 6 months? Can I cancel? +
After month 6 the price drops to $350/mo and you're month-to-month from there. No contract, no cancellation fee. You can stop any time. The reason most landscapers stay is the same reason they signed up: a Google Business Profile that nobody's touching loses ground to the ones that get worked on every week, and a static website that doesn't change starts feeling stale to Google after a few months. The $350 keeps both moving.
I only do mowing and basic maintenance. Do I need the install side at all? +
No. If install isn't part of your business, the Greenline demo strips the install side down to a small "we also do" footer block instead of a full path. The whole site becomes route-focused: signup form, service plans, area page, and seasonal pages. That's actually the cleanest configuration if mowing is your only business, because the homepage stops trying to do two things and just does one really well. You can always add the install side later if you start chasing patio jobs.
My install photos are mostly drone shots and phone photos. Will they look good on a project page? +
Drone shots are gold for landscaping projects. They're the single most impressive way to show a finished hardscape or yard transformation. The demos are built to use full-width drone hero shots on project pages, with phone photos working great as the supporting detail shots (close-ups of the joints, the materials, the transitions). I'll send you a one-page shot list before we start so your phone photos come out clean. If you have a friend with a drone, getting one good aerial of your three best projects is the highest-ROI upgrade you can make.
Should I list pricing for installs on the site? +
Range pricing on hardscape and install jobs is one of the highest-trust moves a landscaper can make. Homeowners are scared of sticker shock and they're scared of "give me a call" pricing pages that feel like a sales trap. "Patios start at $8,000 for a basic 200 sq ft installation" or "retaining walls range from $4,000 to $25,000 depending on length and materials" qualifies the lead and weeds out people who aren't ready. You don't have to show exact prices, but ranges convert better than mystery, and they save you from spending Saturdays giving free estimates to tire-kickers.
Can the site handle commercial accounts like HOAs and property managers? +
Yes. The commercial side gets its own page with a different voice than the residential side. HOA boards and property managers don't care about your before-and-after photos. They want to see your insurance limits, your equipment list, your typical contract structure, and a few sector-specific references. The Hardscape demo handles this naturally because it's already portfolio-led. The Greenline and Curb & Crew demos can both be tuned with a commercial section if you run that side too. Just tell me on the call which sectors matter to you.
I'm a one-person operation right now. Will the site look weird without a "team" page? +
Solo landscapers do better with an "About me" page than a "Team" page. Homeowners want to know who's going to be in their yard every week, and the answer "the same person every time" is a strong selling point, especially against the big franchise lawn companies that send a different crew every visit. A photo of you, a short story about how you got into landscaping, and what you specialize in does more to build trust than a generic "Our Team" grid with stock smile photos. Lean into the solo angle. It's an advantage in this trade, not a weakness.
Can the site rank for individual neighborhoods, not just my city? +
Yes, and this is where landscapers leave the most money on the table. "Lawn care in [neighborhood name]" is a much easier search to rank for than "lawn care in [city name]" because the competition is a fraction of the size. Every demo ships with a service area page that lists every neighborhood you actively work in, and on the $550 plan I add dedicated neighborhood pages over the 6 months for the ones that are sending you the most calls. Route density and SEO density feed each other.

Pick the one that fits your work.
I'll have it live in about a week.

Click any of the three demos above and browse as long as you want. No popups, no email walls, no "enter your info to continue." If you like what you see, book a 15-minute call and we'll talk about making it yours. $550 a month for 6 months, then $350.