🎨 For Painting Contractors

She's been saving Pinterest pins for six months.
Whose work matches what she pictured?

Painting is the most visual trade on Google. Homeowners shop with their eyes first, read about your process second, and call a phone number third. The website has one job: be the portfolio that matches what they already pictured.

Three real painter websites below. Click through any of them. Every page, every project, every contact form. Pick the one that fits and I'll have your version live in about a week.

Sample Palette
Linen Canvas
SW 7541
Naval Depths
SW 6244
Cayenne Glow
SW 7588
Sage Field
SW 6177
Project gallery Front and center
Before/after pairs Every project
Load time ~1.5s

Painting is sold with the eyes. The site has to be too.

A homeowner researching a painter has already scrolled through Pinterest, saved Instagram posts, and built a mental picture of what they want their kitchen to look like. They don't want to read about your dust containment process. They want to see the kitchen you painted last month and decide whether your work matches what's in their head. The painter websites that book jobs lead with the visual and let the copy support it, not the other way around.

Featured Project Card
What every project page should look like
Before
Original
Tired oak cabinets, beige walls
After
Repainted
Crisp linen cabinets, soft sage walls
Side-by-side beats stacked. Same scale, same angle, real photos.
What This Means For The Site
Every demo below ships with this project page format built in.
When you pick a demo, I customize it with your real projects. Up to 6 featured project pages on the initial build, then on the $550 plan we add a new one every time you finish a job. Painters who treat each finished job as a project page end up with 30 to 50 ranking pages on their site within a year, and those long-tail rankings book jobs while you're on a ladder.

Three takes. Same fast foundation.

Each one is a real, clickable painter website. Not a screenshot, not a mockup. Click any demo to open the full site in a new tab and browse every page. Pick the one that fits your work and I'll customize a version with your name on it.

Demo 01 Editorial
Style 01
Warm, magazine-style portfolio
Style 01

Brushstroke

Editorial layout with warm earthy tones, generous photography, and serif-led typography. Reads like a high-end design publication. Project pages take over the homepage, finished work leads everything, and the copy gets out of the way.

Featured project pages above the fold
Color name callouts on every project
Color consultation page built in
Cabinet refinishing page with dramatic before/afters
Best for
Residential painters chasing higher-end interior work and cabinet refinishing
View Live Demo →
Demo 02 Modern
Style 02
Bold, dramatic, commercial-ready
Style 02

High Gloss

Dark, modern, navy with orange accents. Big photo blocks, sharp grid layouts, and project pages organized by sector. Built to look like a company that handles large-scale and commercial work alongside residential.

Commercial capabilities page built in
Project gallery filterable by sector
Insurance and bonding info in the footer
Range pricing on each service page
Best for
Painters splitting time between commercial accounts and high-end residential clients
View Live Demo →
Demo 03 Friendly
Style 03
Family-business, neighborly
Style 03

Open House

Soft sage and cream tones, friendly photo-led layout, family-business feel. Looks like the painter your neighbor recommended at the block party. Local trust and word-of-mouth are the whole sales engine, and the site just confirms it.

Owner photo and story above the fold
Neighborhood list on the homepage
Reviews and trust card on every page
Interior and exterior pages with full project shots
Best for
Residential interior and exterior painters in small towns and tight-knit communities
View Live Demo →
Once You Pick One
From "I'll take Brushstroke" to live site in about 7 days.
Book a 15-minute call, send me your project photos and basic info, and I'll customize your demo with your work, your colors, your service area, and your phone number. $550/month for 6 months covers the build, the ongoing growth, and the Google Business Profile management. After month 6 it rolls to $350/mo.
Book a Free Call →

Offering a paid color consult is the highest-leverage page on a painter site.

Offering a paid color consultation as a separate service is one of the most underused moves in residential painting. Homeowners are terrified of picking the wrong color and then living with a $6,000 mistake. A short consultation, even an hour, removes that fear, qualifies the lead, and turns a tire-kicker into a deposit. Every demo on this page has a color consultation page built in. Three reasons it works.

Reason 01

It de-risks the decision

The homeowner stops worrying about picking wrong because you're picking with them. The fear evaporates. The deposit follows.

Reason 02

It qualifies the lead in 60 minutes

Anyone willing to pay for a consultation is a real buyer. The tire-kickers self-select out and you stop spending Saturdays giving free estimates to people who never call back.

Reason 03

It positions you as the expert

The homeowner walks into the consultation thinking they want one color and walks out trusting you to pick something better. That trust closes the bigger jobs, whole houses, exteriors, custom work.

One Note
Every site is custom to how you actually run the business. If color consultations aren't your thing and you'd rather lead with exterior work, commercial accounts, or cabinet refinishing, we lean the site that direction instead. The demos are starting points, not finished products.

$550 a month for six months. Then $350.

You don't pay for a static website. You pay for a website that gets built, then keeps getting built, while I run your Google Business Profile alongside it. The site you launch with isn't the site you end with.

Site + Google Management
Build it, grow it, manage it.
$ 550 /month for 6 months

A custom 6-8 page painter site goes live in about a week. Over the next 6 months we keep adding to it, refining it, and pointing it at whatever's actually working. Your Google Business Profile gets managed the entire time. After month 6, it rolls to $350/mo for ongoing site and GBP management. No long contracts.

  • Custom 6-8 page site live in about a week
  • New project pages added every time you finish a job
  • Service pages for interior, exterior, cabinets, and commercial
  • Google Business Profile managed monthly: posts, photos, review responses
  • Every review read and responded to within 24 hours
  • All edits and updates handled by me. You never log in.
  • Monthly report so you can see what's moving
  • After 6 months: $350/mo for ongoing site and GBP management
Book a Free Call →
Or, one-time
$2,000once
Just want to buy a site outright? I'll build you a customized version of any demo above, hand it over, and you're on your own. Honest heads-up: these are hand-coded HTML sites, so until I finish building the client dashboard, edits go through me at $25 each. Most painters are better off on the monthly plan, but the one-time option is here if you want it.
Ask About It →

Inside that portfolio, four service pages need to rank on their own.

Most painters do interior, exterior, cabinets, and commercial. Most painter sites cram all four onto a single Services page and rank for none of them. Each demo above ships with a dedicated page for each, and on the $550 plan we keep adding more service-specific pages over the 6 months as the search data tells us where the gaps are.

🏠
Interior

Interior painting

Year-round bread and butter. Walls, ceilings, trim, accent walls. Customer is shopping for color and crew. Page leads with room-by-room project shots and color name callouts.

🌤️
Exterior

Exterior painting

Spring through fall, weather-dependent, higher ticket per job. Page covers prep work and durability. Siding, trim, decks, fences. Homeowners care about how long it'll last.

🪵
Cabinets

Cabinet refinishing

The high-margin upsell that's exploding right now. Homeowners want a kitchen update without a full remodel. Page shows dramatic before/afters and explains the spray-finish process.

🏢
Commercial

Commercial painting

HOAs, retail, multifamily, property management. Different buyer, different sales cycle. Page reads like a capabilities sheet: sectors served, project sizes, response time, references.

What painters want to know.

Real questions I've gotten from painting business owners looking at these demos. If yours isn't here, send me a message.

What does the 6 months actually look like? +
Week 1 you book a call and I get the basics: your business info, photos, service area, the demo you want to start from. About a week later you have a customized 6-8 page site live on your domain. From there, every month I'm doing two things: managing your Google Business Profile (posts, photos, review responses) and adding to or refining the website based on what's actually working. By month 6 the site looks meaningfully different from day one because we've built around the calls and searches that are actually coming in. Then it rolls to $350/mo for ongoing site and GBP management.
What happens after 6 months? Can I cancel? +
After month 6 the price drops to $350/mo and you're month-to-month from there. No contract, no cancellation fee. You can stop any time. The reason most painters stay is the same reason they signed up: a Google Business Profile that nobody's touching loses ground to the ones that get worked on every week, and a static website that doesn't change starts feeling stale to Google after a few months. The $350 keeps both moving.
My project photos are just phone shots. Will the site still look good? +
Yes, with a few caveats. Phone photos in good natural light from a steady angle look great on these demos. The layouts are designed to make decent photos look better than they are. What kills painter sites is mixed lighting (some flash, some natural), inconsistent angles, and clutter in the frame. I'll send you a one-page shot list before we start so your phone photos come out looking professional. If you want to step it up, a half-day photographer for your three best projects is the highest-ROI upgrade you can make.
Should I show pricing on the site? +
Showing a starting-at price or a budget range on each service is one of the highest-trust moves you can make. Homeowners are scared of sticker shock and they're scared of "give me a call" pricing pages that feel like a sales trap. "Interior painting starts at $X for a typical bedroom" or "kitchen cabinet refinishing ranges from $X to $Y depending on size and finish" qualifies the lead and weeds out the people who aren't ready. You don't have to show exact prices, but ranges convert better than mystery.
How many project pages can the site have? +
As many as you have finished jobs to show. The initial build includes up to 6 featured project pages with full before-and-after layouts, and on the $550 plan I add a new project page every time you wrap a job. That sounds slow but it adds up fast. Twelve months in, most painters on the plan have 30+ project pages, each one ranking for the specific neighborhood, color palette, or service it covers. That long-tail traffic is the quiet engine of a painter site. It books jobs while you're on a ladder.
Can I show different work on different service pages? +
Yes, and you should. The interior page shows interior projects, the exterior page shows exterior projects, the cabinet page shows cabinet refinishing, the commercial page shows commercial work. This is one of the biggest mistakes I see on painter sites: every page has the same gallery. Splitting the portfolio by service does two things at once. It shows the homeowner that you're a real specialist in whatever they're searching for, and it gives Google a clear signal about what each page is actually about. Each page ends up ranking for its own searches instead of all four pages competing for the same one.
I'm a one-person operation. Will the site look weird without a "team" page? +
Solo painters do better with an "About me" page than a "Team" page. Homeowners want to know who's going to be in their house, and the answer "the same person every day" is a strong selling point. A photo of you, a short story about how you got into painting, and a list of the kinds of work you specialize in does more to build trust than a generic "Our Team" grid with stock smile photos. Lean into the solo angle. It's an advantage in this trade, not a weakness.
Can the site handle commercial accounts like HOAs and property managers? +
Yes. The commercial side gets its own page (or a clean section) with a different voice than the residential side. Property managers and facilities teams don't care about color consultation or before/after photos. They want to see your insurance limits, your project size range, your typical turnaround, and a few sector-specific projects. The High Gloss demo is built for painters running both, with the residential portfolio leading and a clear path into the commercial section. The other two demos can be tuned the same way if needed.

Pick the one that fits your work.
I'll have it live in about a week.

Click any of the three demos above and browse as long as you want. No popups, no email walls, no "enter your info to continue." If you like what you see, book a 15-minute call and we'll talk about making it yours. $550 a month for 6 months, then $350.