🪟 For Window & Door Contractors

She's been comparing windows for three weeks.
Whose site finally makes it click?

Window replacement is two purchases happening at once. The homeowner is shopping a brand and shopping the installer who'll put it in. Most window company sites pretend only one of those things matters.

Three real window and door websites below. Click any of them. Every page, every service, every project shot. Pick the one that fits and I'll have your version live in about a week.

Brand Spec Sheet
What we install & why
EnergyStar
Certified
Pella Lifestyle wood interior
U-0.30
$$$
Marvin Essential fiberglass
U-0.28
$$$$
Provia Endure vinyl
U-0.25
$$
Built into every demo. Customers compare brands and installers side by side.

Most window sites only sell half the job.

Walk through 10 window company websites in your area. Most fall into one of two camps and they lose for the same reason. Either they look like a brand catalog with logos and product photos and zero installer presence, or they look like an installer's portfolio with finished kitchens and zero brand information. Homeowners need both halves of the answer to feel safe writing a $14,000 check, and they're not getting it from either camp.

Camp A

Brand-only sites

  • Look like a furniture catalog
  • Big Andersen and Pella logos everywhere
  • No mention of who's installing
  • Feel like a reseller, not a craftsman
  • Customer wonders if you're even local
Camp B

Installer-only sites

  • Big finished-kitchen photos
  • "We install windows" with no detail
  • Zero info on what brands you carry
  • Customer can't comparison shop
  • Feels like you don't know products
What the demos do

Brand and install, side by side

  • Brand spec sheet right on the homepage
  • Install detail page with real diagrams
  • Project photos with the units labeled
  • Customer trusts both halves of the call
  • Closes the comparison spreadsheet
What This Means For The Site
A homeowner who's been researching for three weeks doesn't want to be sold. She wants to feel like she finally gets it.
By the time she lands on your site, she's already looked at four others. She's read about U-factors and glass packages and full-frame versus insert. She knows just enough to be nervous. The site that wins is the one that respects what she's already learned and fills in the gaps without talking down to her. Every demo below is built around that exact moment.

Three takes. Same fast foundation.

Each one is a real, clickable window and door website. Not a screenshot, not a mockup. Click any demo to open the full site in a new tab and browse every page. Pick the one that fits how your shop actually runs and I'll customize a version with your name on it.

Demo 01 Premium
Style 01
Full-frame replacement, brand-forward
Style 01

Sash & Frame

Clean editorial layout with the brand spec sheet front and center and the full-frame install detail on its own page. Built for window companies running premium replacement work with Andersen, Pella, Marvin, and similar lines. The "what we install and why" page does the brand education, the install process page does the trust building, and the project gallery shows real homes with the units labeled.

Brand spec sheet built into the homepage
Full-frame install detail page with layered diagram
Project gallery with units and brands labeled per home
Per-window range pricing to qualify the lead
View Live Demo →
8 pages · opens in new tab
Demo 02 Rebate-Forward
Style 02
Retrofit insert, energy angle
Style 02

Retrofit

Warm wood-tone palette built for retrofit insert specialists who lean into the energy efficiency angle. The homepage explains the federal 25C tax credit and local utility rebates in plain language, with a dedicated rebate education page that walks homeowners through what they actually qualify for. The site converts the "I'm doing this to lower my bill" buyer that brand-only sites lose.

Rebate & tax credit education page front and center
U-factor and SHGC explainer in homeowner language
Insert install detail page showing your actual process
Energy savings angle in every service page CTA
View Live Demo →
8 pages · opens in new tab
Demo 03 Doors First
Style 03
Door specialist, windows bundled
Style 03

Threshold

Dark moody palette with the entry door as the showpiece. Built for shops that lead with door work, including entry doors, patio sliders, French doors, and security doors, and bundle window replacement as a natural add-on. The door style guide is the homepage, with separate pages for each door type and a windows section that catches the customers who came for one and need the other.

Door style guide as the homepage centerpiece
Steel vs fiberglass vs wood comparison page
Patio and slider dedicated section with configurations
Window replacement page positioned as the natural bundle
View Live Demo →
8 pages · opens in new tab

The best window in the world, installed wrong, is a $1,200 leak.

Every window company in town can buy the same Andersen, Pella, and Marvin units. The brand isn't the product. The install is the product. A properly flashed full-frame replacement with peel-and-stick membrane and a continuous bead of sealant outlasts the warranty by 10 years. A foam-and-shim insert with no flashing tape leaks within 3 winters. Most homeowners have no idea this distinction exists. The window company whose site explains it, clearly, with diagrams, is the one that closes the customer who was about to hire the cheapest crew on Yelp.

What everyone else does

Foam-and-shim insert

Wall sheathing existing
Wood shim single point
Spray foam expanding
New window insert factory
  • No flashing tape behind the frame
  • No drainage path for water that gets in
  • Foam compresses over 3-5 winters
  • Hides existing rot in the rough opening
  • Looks fine for the first year, leaks by year 4
What the demos show

Full-frame with flashing

Wall sheathing inspected
Peel-and-stick flash membrane
Sill pan flashing drainage
New full-frame window factory
Head flashing overlap
  • Self-sealing peel-and-stick membrane on all sides
  • Sill pan with built-in drainage
  • Rough opening inspected for rot before install
  • Outlasts the manufacturer warranty by 10+ years
  • Stays sealed for 25-30 years on a quality unit
One Note
Every site is custom to how you actually run the business. If your shop is a retrofit insert house and full-frame isn't really your thing, we lean the install detail page toward your actual process instead. Same goes for entry doors, patio sliders, storm replacement, or any other corner of the trade that pays your bills. The demos are starting points, not finished products.

$550 a month for six months. Then $350.

You don't pay for a static website. You pay for a website that gets built, then keeps getting built, while I run your Google Business Profile alongside it. The site you launch with isn't the site you end with.

Site + Google Management
Build it, grow it, manage it.
$ 550 /month for 6 months

A custom 6-8 page window and door site goes live in about a week. Over the next 6 months we keep adding to it, refining it, and pointing it at whatever's actually working. New project pages get added every time you wrap a job. Your Google Business Profile gets managed the entire time. After month 6, it rolls to $350/mo for ongoing site and GBP management. No long contracts.

  • Custom 6-8 page site live in about a week
  • Brand spec sheet and install detail page built in
  • New project pages added every time you finish a job
  • Service pages for each job type your shop runs
  • Google Business Profile managed monthly: posts, photos, review responses
  • Every review read and responded to within 24 hours
  • All edits and updates handled by me. You never log in.
  • Monthly report so you can see what's moving
  • After 6 months: $350/mo for ongoing site and GBP management
Book a Free Call →
Or, one-time
$2,000once
Just want to buy a site outright? I'll build you a customized version of any demo above, hand it over, and you're on your own. Honest heads-up: these are hand-coded HTML sites, so until I finish building the client dashboard, edits go through me at $25 each. Most window companies are better off on the monthly plan because the project gallery is where the trade compounds, but the one-time option is here if you want it.
Ask About It →

A window and door shop is really four businesses under one roof.

Replacement windows, full-frame retrofit, entry doors, patio sliders. Different customers, different search behavior, different price points, different page treatments. Every demo above ships with a dedicated page for each, and on the $550 plan we keep adding more service-specific pages over the 6 months as the search data tells us where the gaps are.

🪟
Highest Volume

Replacement windows

The bread and butter. Single-hung, double-hung, casement, sliders. Page leads with the brand spec sheet and a per-window price range that filters out the tire-kickers before they call.

🏠
Premium

Full-frame retrofit

The premium tier where the rough opening is rebuilt and the flashing is redone. Page handles the full-frame versus insert conversation head-on so the customer understands why it costs more.

🚪
High Margin

Entry & security doors

The most-noticed change a homeowner can make to a front facade. Page handles the steel vs fiberglass vs wood comparison and the curb-appeal angle that closes same-day.

🏡
Big Ticket

Patio & slider doors

French doors, sliding patio, multi-panel folding glass walls. The high-ticket project that often comes with a deck or interior reno. Page handles the configurations and threshold options.

What window contractors want to know.

Real questions I've gotten from window and door company owners looking at these demos. If yours isn't here, send me a message.

What does the 6 months actually look like? +
Week 1 you book a call and I get the basics: your business info, photos, service area, the demo you want to start from. About a week later you have a customized 6-8 page site live on your domain. From there, every month I'm doing two things: managing your Google Business Profile (posts, photos, review responses) and adding to or refining the website based on what's actually working. By month 6 the site looks meaningfully different from day one because we've built around the calls and searches that are actually coming in. Then it rolls to $350/mo for ongoing site and GBP management.
What happens after 6 months? Can I cancel? +
After month 6 the price drops to $350/mo and you're month-to-month from there. No contract, no cancellation fee. You can stop any time. The reason most window contractors stay is the same reason they signed up: a Google Business Profile that nobody's touching loses ground to the ones that get worked on every week, and a project gallery that doesn't grow stops carrying its weight after a season or two. The $350 keeps both moving.
I carry brands that aren't Andersen, Pella, or Marvin. Can the spec sheet still work? +
Of course. The brands shown in the demo are placeholders to show what the spec sheet looks like. Whatever brands you actually carry, whether that's Provia, Simonton, Alside, Sunrise, Polaris, MI Windows, or anything else, those go in the spec sheet on your customized version. The whole point of the spec sheet is to show the homeowner what you carry and let them comparison shop within your lineup, not push them toward one brand over another. Tell me on the call what you actually install and I'll set up the spec sheet to feature your real lineup with real specs.
My install is more like the insert side, not full-frame. Will the install page still work? +
Yes, but the page changes to match. The install detail page is about showing what your install actually includes, not pushing one method over another. If your shop does retrofit insert work, the page becomes about your specific insert process, whether that's a true peel-and-stick membrane install, a quality foam-and-shim with proper sealing, or something else. The point is to show the homeowner what's actually happening behind the trim so they can compare your work to the cheap crew on Yelp. Tell me on the call what your actual process is and I'll build the page around your real install.
Should I show per-window pricing or stick with "request a quote"? +
Range pricing per window is one of the highest-converting moves in this trade. Homeowners shopping window replacement are scared of "request a quote" sites because they assume the worst. "Replacement vinyl windows start at $650 each installed, premium wood-clad runs $1,100 to $1,400" qualifies the lead instantly and weeds out the people who weren't ready. You don't have to commit to those exact numbers. You adjust on the actual in-home estimate. But the range on the site stops the price-shoppers from wasting your time and gets the real customers booking faster. Mystery pricing loses to "starts at $X" every single time, even in window replacement, where everyone in the trade thinks pricing is too job-specific to show.
Can the site explain the energy rebates and tax credits? +
Yes, and it's one of the highest-impact pages a window site can have. Every demo can include a rebate education page that walks homeowners through the federal 25C tax credit, the EnergyStar requirements, and the local utility programs in your area. The Retrofit demo is built around this approach specifically. The page explains what they qualify for in plain language, links to the official rebate lookup tools so the homeowner can check their own ZIP, and ties it back to "here's how to talk to me about getting started." On the $550 plan I keep that page current as the federal program changes and as local utilities update their rebates each year.
Should I show financing options on the site? +
Yes, especially for the door and full-frame jobs. A homeowner staring at a $14,000 quote and a homeowner staring at $0 down with $250/month are two completely different buyers, and the site that shows the second number closes more of the customers who were going to walk away from the first. I usually put a "Financing Available" badge in the header and a dedicated financing section on the install pages with your partner logos (GreenSky, Synchrony, Hearth, whoever you use). On the $550 plan I keep the partner info current as your financing relationships change.
What if I already have a domain and an old website? +
Easy. I'll build the new site on a staging URL so you can see it and approve it before anything changes on your live domain. Once you give the green light, I point your existing domain at the new site (takes about an hour) and the old site comes down at the same moment the new one goes up. No downtime, no broken links. I also map the old page URLs to the new ones so any existing Google rankings carry over instead of disappearing. If you have project photos or testimonials on the old site you want to keep, send me what you want and I'll fold them into the new build.

Pick the one that fits your work.
I'll have it live in about a week.

Click any of the three demos above and browse as long as you want. No popups, no email walls, no "enter your info to continue." If you like what you see, book a 15-minute call and we'll talk about making it yours. $550 a month for 6 months, then $350.