🧹 For Cleaning Companies

You're handing a stranger the key to your house.
Whose website earned that?

A cleaner is the only contractor who works inside someone's home when they're not there. Touching the nightstand. Walking past the jewelry box. The cleaning sites that book the call answer the trust question first and the service menu second.

Three real cleaning websites below. Click through any of them. Every page, every service, every contact form. Pick the one that fits your operation and I'll have your version live in about a week.

Today's Cleaner
Maria R.
5 years on the team · Speaks English & Spanish
✓ Background checked ✓ Bonded & insured ✓ W-2 employee
Built into every demo
Every booking shows who's coming

Cleaning isn't a service decision. It's a trust decision.

Every cleaning customer is making the same uncomfortable calculation: a stranger they've never met is going to be alone in their house, touching everything they own, while they're at work or out running errands. Most cleaning websites pretend this isn't a thing. They lead with sparkling kitchens and "weekly, biweekly, monthly" and a phone number. The ones that actually book the call do the opposite. They put the trust answer first and the service menu second.

The Touch List
What we touch, what we don't, and what we never move.
What gets cleaned
  • All flat surfaces wiped down. Counters, tables, dressers, nightstands.
  • Bathrooms top to bottom. Toilets, sinks, tubs, mirrors, floors.
  • Kitchen full reset. Appliance exteriors, sink, backsplash, stovetop.
  • Floors vacuumed, mopped, edges done by hand.
  • Trash and linen turn if requested in your booking.
What we never touch
  • Items in drawers or closets. We clean around, not through.
  • Cash, jewelry, or anything in a safe. Left exactly as found.
  • Personal documents or paperwork. We work around stacks.
  • Heavy furniture. We don't move beds, sofas, or dressers.
  • Children's toys and personal items. Tidied, never rearranged.
Every booking includes a copy of this list. The homeowner sees it before the cleaner arrives.
What This Means For The Site
The cleaner who answers the unspoken question is the cleaner who gets the key.
A homeowner about to fill out a contact form is doing one final mental check: am I really comfortable letting these people into my house? Most cleaning sites don't address that moment at all. Every demo below has a "what we touch" page built around the format above, plus a team page with names and faces, plus the trust card on the homepage. The hesitation gets answered before the form gets abandoned.

Three takes. Same trust foundation.

Each one is a real, clickable cleaning website. Not a screenshot, not a mockup. Click any demo to open the full site in a new tab and browse every page. Pick the one that fits your operation and I'll customize a version with your name on it.

Demo 01
Style 01
Premium residential, design-led
Style 01

Pristine

Warm earthy palette, editorial typography, and the trust card front and center on the homepage. Built for cleaning companies serving high-end residential customers who pay $200+ per visit. The team page is where the second-most-attention goes, and it's treated like the second homepage. Every cleaner has a name, a photo, and a few sentences about how long they've been with you.

Trust card layout as the homepage hero
Full team page with cleaner profiles and tenure
"What we touch" page built into the main nav
Range pricing displayed by home size
View Live Demo →
7 pages · opens in new tab
Demo 02
Style 02
Family-run, recurring routes
Style 02

Roster

Bright friendly blue with a strong team grid above the fold and a service-area page that lists the towns and zip codes you actually cover. Built for working-parent households who want predictable weekly or biweekly service. The recurring discount is shown on every service page, not buried in fine print. The whole site is built around the message that you send the same cleaner to the same house every time.

Team grid above the fold on the homepage
Service area page with covered towns and zips
Recurring discount shown on every service page
"Same cleaner every visit" as the central promise
View Live Demo →
7 pages · opens in new tab
Demo 03
Style 03
Airbnb & move-out specialty
Style 03

Turnover

Sharp navy and orange built for the cleaners whose customers are landlords, hosts, and property managers instead of homeowners. The buyer here is making a recurring business decision, not a personal one, so the site leads with reliability and turnaround time. Dedicated pages for short-term rental turnover, move-in/move-out, and post-construction, each speaking the right language for that buyer.

Dedicated turnover page for STR hosts and managers
Move-in / move-out page with deposit-back angle
Post-construction page for GCs and remodelers
Turnaround-time messaging on every service page
View Live Demo →
7 pages · opens in new tab

Cleaning is a retention business. The site has to be built for it.

Most cleaning companies obsess over getting new customers. The ones that actually grow obsess over keeping them. A recurring customer who stays on the schedule for a year is worth twenty or thirty times what a one-time deep clean is worth, and the difference between cleaning companies that survive and the ones that fold is almost always retention. Every demo on this page is built around the long game: trust on day one, predictability on day thirty, the kind of website that earns the second key, the third, and the tenth.

What every demo's recurring page covers

Not just a list of frequencies. The math, the schedule, and the reason a homeowner should commit instead of one-and-done. Plain language, not "service agreement" boilerplate.

  • Recurring discount shown right on the service pages
  • Same cleaner every visit, with the cleaner named
  • Predictable day and time slot held on the schedule
  • Skip and reschedule policy in plain language
  • Range pricing by home size and frequency
  • The "what we touch" page linked from every booking step
The Contractor Math
What 30 biweekly accounts add to a year
Avg biweekly clean $165
Visits per year 26
Per account / year $4,290
30 accounts / year ~$129k
One Note
Every site is custom to how you actually run the business. If recurring residential isn't your bread and butter and Airbnb turnover or move-outs pay your bills, we lean the site that direction instead. Same goes for commercial accounts, post-construction, or any other corner of cleaning that fills your calendar. The demos are starting points, not finished products.

$550 a month for six months. Then $350.

You don't pay for a static website. You pay for a website that gets built, then keeps getting built, while I run your Google Business Profile alongside it. The site you launch with isn't the site you end with.

Site + Google Management
Build it, grow it, manage it.
$ 550 /month for 6 months

A custom 6-8 page cleaning site goes live in about a week. Over the next 6 months we keep adding to it, refining it, and pointing it at whatever's actually working. Your Google Business Profile gets managed the entire time. After month 6, it rolls to $350/mo for ongoing site and GBP management. No long contracts.

  • Custom 6-8 page site live in about a week
  • Trust card and "what we touch" page built in from day one
  • Team page with cleaner names, photos, and tenure
  • New pages, sections, and content added every month based on what's converting
  • Google Business Profile managed monthly: posts, photos, review responses
  • Every review read and responded to within 24 hours
  • All edits and updates handled by me. You never log in.
  • Monthly report so you can see what's moving
  • After 6 months: $350/mo for ongoing site and GBP management
Book a Free Call →
Or, one-time
$2,000once
Just want to buy a site outright? I'll build you a customized version of any demo above, hand it over, and you're on your own. Honest heads-up: these are hand-coded HTML sites, so until I finish building the client dashboard, edits go through me at $25 each. Most cleaning companies are better off on the monthly plan, but the one-time option is here if you want it.
Ask About It →

A cleaning company is really four businesses under one roof.

Recurring residential, deep cleans, move-in/move-out, and specialty. Different customers, different search behavior, different urgency, different page treatments. Every demo above has a dedicated page for each, and on the $550 plan we keep adding more service-specific pages over the 6 months as the search data tells us where the gaps are.

🔁
Recurring

Weekly & biweekly cleans

The recurring revenue base. Customer is buying predictability and a relationship. Page leads with the same cleaner every visit and the recurring discount.

Deep Clean

One-time deep cleans

The high-margin one-time job and the easiest upsell into a recurring account. Page covers baseboards, blinds, inside cabinets, oven, fridge in plain language.

📦
Move In/Out

Move-in & move-out

Ticking-clock urgency, often booked the day before. Page handles the deposit-back question every renter asks and same-day availability.

🏢
Specialty

Airbnb, post-build, commercial

Specialty work that pays well per hour but needs different positioning. Each gets its own page in the right voice for hosts, GCs, and office managers.

What cleaning companies want to know.

Real questions I've gotten from cleaning company owners looking at these demos. If yours isn't here, send me a message.

What does the 6 months actually look like? +
Week 1 you book a call and I get the basics: your business info, photos, service area, the demo you want to start from. About a week later you have a customized 6-8 page site live on your domain. From there, every month I'm doing two things: managing your Google Business Profile (posts, photos, review responses) and adding to or refining the website based on what's actually working. By month 6 the site looks meaningfully different from day one because we've built around the calls and searches that are actually coming in. Then it rolls to $350/mo for ongoing site and GBP management.
What happens after 6 months? Can I cancel? +
After month 6 the price drops to $350/mo and you're month-to-month from there. No contract, no cancellation fee. You can stop any time. The reason most cleaning companies stay is the same reason they signed up: a Google Business Profile that nobody's touching loses ground to the ones that get worked on every week, and a static website that doesn't change starts feeling stale to Google after a few months. The $350 keeps both moving.
My cleaners are 1099 contractors, not W-2 employees. Will the trust messaging still work? +
Yes, but we'll word it differently. The W-2 vs 1099 difference matters legally but the homeowner trust answer is the same: are they background-checked, are they insured, and do you stand behind their work. I'll customize the trust card and the team page to focus on whatever's actually true about your operation. "Background-checked independent professionals," "insured cleaning partners," "5-year team members," whatever fits. The point is the homeowner gets the trust answer they need without us pretending you have a structure you don't. Tell me on the call what your setup looks like and I'll write the copy honestly.
Should I show pricing on the site or make people call for a quote? +
Range pricing on every service is one of the highest-converting moves a cleaning company can make. Homeowners are scared of "call for a quote" pages because they feel like a sales trap. "Standard cleans start at $145 for a 2-bed home, $185 for a 3-bed, $225 for a 4-bed" qualifies the lead instantly and weeds out the people who aren't ready. You don't have to commit to those exact numbers, you adjust on the actual booking call, but the range on the site stops the price-shoppers from wasting your time and gets the real customers booking faster. Mystery pricing loses to "starts at $X" every single time.
I'm a one-person operation. Will the team-page demos look weird? +
Solo cleaners actually do better with a strong "About me" page than a team grid. Homeowners hiring a solo cleaner know what they're getting: the same person every visit, no one else on the schedule, predictable trust. The Pristine demo flexes naturally for solo operators. The team page becomes a "meet me" page with your photo, your background, your years cleaning, and the trust card on the homepage shows you specifically. Lean into the solo angle, it's an advantage in this trade because the relationship is the whole product.
A lot of my work is Airbnb turnover. Does the Turnover demo really fit? +
Yes, and the buying psychology is genuinely different from residential. Airbnb hosts and property managers aren't worried about whether you're going to steal their jewelry, they're worried about whether you're going to show up on time and leave the place guest-ready before the 3pm check-in. The Turnover demo leads with turnaround time, reliability, and a dedicated page that speaks the language hosts use ("between guests," "linen turn," "consumables restock"). If you do a mix of turnover and residential, we can also build you a hybrid that handles both audiences cleanly without the messaging fighting itself.
What if I already have a domain and an old website? +
Easy. I'll build the new site on a staging URL so you can see it and approve it before anything changes on your live domain. Once you give the green light, I point your existing domain at the new site (takes about an hour) and the old site comes down at the same moment the new one goes up. No downtime, no broken links. I also map the old page URLs to the new ones so any existing Google rankings carry over instead of disappearing. If you have testimonials or team photos on the old site you want to keep, send me what you want and I'll fold them into the new build.
How does the contact form work? Does it connect to scheduling software? +
The base build is a clean booking form that emails you the lead and the homeowner gets a confirmation page. Most cleaning companies I've worked with actually prefer this at first because they want to manually verify the home size, the access situation, and the recurring discount before locking in a real booking on their schedule. If you want full integration with whatever scheduling tool you already use, that's a custom add-on we can talk about on the call. The default flow is the one most cleaners ask for after seeing both options.

Pick the one that fits your operation.
I'll have it live in about a week.

Click any of the three demos above and browse as long as you want. No popups, no email walls, no "enter your info to continue." If you like what you see, book a 15-minute call and we'll talk about making it yours. $550 a month for 6 months, then $350.