🚧 For Professional Fence Builders

You measure twice and set posts deep.
Your website was built in twenty minutes.

Your fences are square, plumb, and built to outlast the homeowner. Your website is a free template the previous owner threw together in 2019, and it looks exactly like every other fence company in town. Homeowners can't tell who actually knows what they're doing until they're standing in the yard, and by then they've already picked someone else.

Three real fence websites below. Click through any of them. Every page, every material, every contact form. Pick the one that fits the work you actually do and I'll have your version live in about a week.

Anatomy of a fence built right
6ft cedar privacy, the way it should be done
1
Top rail set straightString-line every panel so the top runs flat across the whole run, no dips.
2
Galvanized hardwareStainless or hot-dipped, never bright nails that bleed rust down the boards.
3
Pickets gapped for movementTexas heat moves wood. Tight pickets cup. We leave room.
4
Posts set in concrete, 24"+ deepBelow the frost line and the clay heave zone. Posts that move take the whole fence with them.

Three quotes, three websites. Homeowners pick before they pick up the phone.

Before any homeowner calls a fence company, they Google the name on the yard sign or the truck. They land on a website. They make a snap judgment in about four seconds. Most fence company websites lose that judgment, not because the work is bad, but because the site looks like every other one: a stock photo of a white picket fence, "Your Trusted Fence Experts Since 2015," and a contact form that goes nowhere. The fence builder whose site looks as serious as the work gets the call.

What everyone else has

The Template Site

Stock photo of a white picket fencethat obviously isn't yours
"Your Trusted Fence Experts"and a paragraph about quality and integrity
One "Services" pagelisting every fence type as a single line
A gallery dumpof 40 photos with no context
A contact formwith name, email, message
Identical to every other fence companyin town
Homeowner can't tell you apart from anyone else
What the demos do

The Real Fence Builder Site

Photos of fences you actually builtwith the neighborhood named
An anatomy diagramshowing how you set posts and gap pickets
A dedicated pagefor cedar, iron, vinyl, chain link, specialty
Project pageswith linear feet, gate count, and material breakdown
A structured contact formthat asks the right questions up front
Looks like a real businessthat takes the work seriously
Homeowner sees a professional and calls before checking the next bid
What This Means For You
You don't need to be the cheapest. You need to look like the most professional one on the list.
When a homeowner is looking at three fence company websites, the one that looks like a real business almost always wins, even when the bid is higher. The template-site fence companies are competing on price because that's the only thing that distinguishes them. The fence builder who shows up online the way they show up on a job site doesn't have to compete on price at all.

Three takes. Same fast foundation.

Each one is a real, clickable fence company website. Not a screenshot, not a mockup. Click any demo to open the full site in a new tab and browse every page. Pick the one that fits the work you actually do and I'll customize a version with your name on it.

Demo 01 Residential
Style 01
Texas standard, residential cedar
Style 01

Cedarline

Warm cedar palette, friendly residential tone, and an anatomy diagram on the homepage that shows how a cedar privacy fence is supposed to be built. Built for fence companies whose bread and butter is 6ft cedar privacy in Texas neighborhoods. The homepage shows your actual work with the neighborhood named, the build-process page walks the homeowner through how you set posts and gap pickets, and the gate options page handles the upsells without the customer feeling sold to. Best for residential cedar specialists running back-to-back privacy installs.

Anatomy diagram on the homepage showing how you build
"How we build" page walking through post setting, picket gapping, hardware
Project pages with neighborhood, footage, and material breakdown
Gate & hardware options page for the natural upsell
View Live Demo →
7 pages · opens in new tab
Demo 02 Premium
Style 02
Wrought iron, custom & ornamental
Style 02

Ironclad

Dark moody palette, editorial layout, and a portfolio-led homepage for the higher ticket. Built for ornamental iron shops, custom gates, and welders selling to design-conscious homeowners and estate properties. The portfolio is the whole sales pitch, the materials and finishes page reads like a catalog, and the consultation flow handles the longer sales cycle without rushing the buyer. Best for custom iron and welding shops with premium pricing.

Portfolio-led homepage with full-bleed project photos
Finishes & powder-coat catalog page
Custom gate gallery with project details and dimensions
Consultation request form tuned for the longer sales cycle
View Live Demo →
8 pages · opens in new tab
Demo 03 Modern
Style 03
Vinyl, composite, HOA-friendly
Style 03

Sectional

Cool grey palette, sharp grid layouts, and a structured contact form that asks the right questions up front. Built for fence companies running vinyl, composite, and multi-material installs in HOA-driven neighborhoods and modern builds. The buyer here cares more about low maintenance than wood grain, and the site speaks to that directly with a clean comparison between vinyl and composite, color and panel options, and project pages that show the work in real subdivisions. Best for fence shops serving HOA-heavy modern subdivisions.

Vinyl vs composite comparison page
HOA-friendly color & panel options gallery
Structured contact form asking the right qualifying questions
Low-maintenance angle built into every page
View Live Demo →
7 pages · opens in new tab

What goes on every fence site I build, and why.

Every demo above starts from the same structural foundation. The styling changes, the colors change, the photos change, but the bones of what makes a fence website work for a real fence builder stay the same. Here's what's in the box on every build, and the reason each piece is there.

The core structure

Six things show up on every fence website I build, regardless of which demo you start from. Each one is there because it does a job no template site bothers with.

  • A homepage that opens with your actual work, not a stock photo
  • A dedicated page for each fence type you actually build
  • An anatomy diagram or process callout that shows how you build, not just what you build
  • Project pages with neighborhood, footage, and material breakdown
  • A structured contact form that asks the right questions up front
  • About and reviews pages that read like a real business, not boilerplate
The Side-By-Side
Template site vs. real fence builder site
Pages of real depth 6-8
Photos of your actual work All
Stock photos 0
Looks like every other fence site No
One Note
Every site is custom to how you actually run the business. If most of your work is commercial chain link or specialty fencing like pool and livestock, the structure leans that direction instead. The demos are starting points, not finished products.

$550 a month for six months. Then $350.

You don't pay for a static website. You pay for a website that gets built, then keeps getting built, while I run your Google Business Profile alongside it. The site you launch with isn't the site you end with.

Site + Google Management
Build it, grow it, manage it.
$ 550 /month for 6 months

A custom 6-8 page fence site goes live in about a week. Over the next 6 months we keep adding to it, refining it, and pointing it at whatever's actually working. Your Google Business Profile gets managed the entire time. After month 6, it rolls to $350/mo for ongoing site and GBP management. No long contracts.

  • Custom 6-8 page site live in about a week
  • New project pages added every time you wrap a job
  • Material pages added or refined as the search data tells us where the gaps are
  • Google Business Profile managed monthly: posts, photos, review responses
  • Every review read and responded to within 24 hours
  • All edits and updates handled by me. You never log in.
  • Monthly report so you can see what's moving
  • After 6 months: $350/mo for ongoing site and GBP management
Book a Free Call →
Or, one-time
$2,000once
Just want to buy a site outright? I'll build you a customized version of any demo above, hand it over, and you're on your own. Honest heads-up: these are hand-coded HTML sites, so edits go through me at $25 each. Most fence contractors are better off on the monthly plan, but the one-time option is here if you want it.
Ask About It →

A fence business is really four businesses under one roof.

Residential cedar, ornamental iron, commercial and chain link, specialty work. Different customers, different search behavior, different sales cycles, different page treatments. Every demo above has a dedicated page for each of the categories you actually do, and on the $550 plan we keep adding more service-specific pages over the 6 months as the search data tells us where the gaps are.

🪵
Residential

Cedar privacy

The Texas default. Homeowner replacing a rotted fence or building one for a new yard. Page leads with how you build it, not what it costs.

⚒️
Premium

Custom iron & ornamental

Higher ticket, longer sales cycle, design-conscious buyer. Page is portfolio-led with finishes and gate galleries, not pricing tables.

🔗
Commercial

Commercial & chain link

Property managers, school districts, industrial yards. Page covers insurance, lead times, and similar past projects, not residential warmth.

🛠️
Specialty

Pool, livestock, dog runs

The high-margin niche work the franchises won't touch. Pool code fences, deer fence, livestock, dog runs. Each gets its own sub-page so it can rank.

What fence contractors want to know.

Real questions I've gotten from fence company owners looking at these demos. If yours isn't here, send me a message.

What does the 6 months actually look like? +
Week 1 you book a call and I get the basics: your business info, photos, service area, the demo you want to start from. About a week later you have a customized 6-8 page site live on your domain. From there, every month I'm doing two things: managing your Google Business Profile (posts, photos, review responses) and adding to or refining the website based on what's actually working. By month 6 the site looks meaningfully different from day one because we've built around the calls and searches that are actually coming in. Then it rolls to $350/mo for ongoing site and GBP management.
What happens after 6 months? Can I cancel? +
After month 6 the price drops to $350/mo and you're month-to-month from there. No contract, no cancellation fee. You can stop any time. The reason most fence contractors stay is the same reason they signed up: a Google Business Profile that nobody's touching loses ground to the ones that get worked on every week, and a static website that doesn't change starts feeling stale to Google after a few months. The $350 keeps both moving.
Will it actually look different from every other fence company site? +
Yes, and that's the whole point. The three demos are starting points, not finished products. When I customize one for you, the photos are your work, the project pages are yards in your service area, the anatomy diagram is built around how you actually set posts and gap pickets, and the writing sounds like you, not like the same agency boilerplate every other fence site has. If you put your finished site next to a stock template site from a competitor, the difference is obvious in two seconds. That's the gap that wins the call.
Can the site actually show how I build, not just what I build? +
That's the part most fence websites skip and it's the part that matters most. Every demo above includes a "how we build" page or section where the homeowner sees the details of what makes a fence last: post depth, concrete collars, hardware choice, picket spacing, top-rail leveling, anything you do differently than the cheap guys. We'll talk on the call about which details you care about most and the page gets built around those. It's the closest thing to standing in someone's yard and walking them through your work without actually being there, and homeowners who read it tend to call already half-sold.
Does the contact form give the customer a price, or just collect a lead? +
It collects the lead. The structured form asks the right questions up front (address, fence type, linear feet, gate count) so by the time you call back, you already know what you're walking into. The customer doesn't get a number on the page, and most fence companies prefer it that way because every yard has surprises (slope, root systems, existing fence to haul off, gate placement, easements) and any number quoted online would have to be revised on the walk-through anyway. The site does the qualifying work. You do the quoting.
Can the site handle commercial work like HOAs, property management, and school districts? +
Yes. Commercial fence work has a completely different sales cycle than residential, and the commercial side gets its own page or section with a different voice. Property managers and facilities teams care about insurance limits, project history with similar facilities, lead times on materials, and contract structure, not linear-foot pricing. The Ironclad demo handles this naturally because it's already premium-led and portfolio-driven, but any of the three demos can be tuned with a clean commercial section. Tell me on the call which sectors matter to you (HOAs, retail, industrial, schools) and I'll make sure the commercial side speaks the right language.
What if I already have a domain and an old website? +
Easy. I'll build the new site on a staging URL so you can see it and approve it before anything changes on your live domain. Once you give the green light, I point your existing domain at the new site (takes about an hour) and the old site comes down at the same moment the new one goes up. No downtime, no broken links. I also map the old page URLs to the new ones so any existing Google rankings carry over instead of disappearing. If you have project photos or testimonials on the old site you want to keep, send me what you want and I'll fold them into the new build.
Do I have to write project descriptions and material pages, or do you handle that? +
I handle it. You send me the photos and a few details (neighborhood, linear feet, material, gate count, anything tricky about the job) and I write the page. After a couple months you'll see the pattern and can send shorter notes because we'll have a rhythm. The material pages (cedar, iron, vinyl, chain link, composite, specialty) are written once and refined as we go. The whole point of the $550 plan is you don't have to think about content. You wrap fences. I turn that into pages Google can find.

Pick the one that fits your work.
I'll have it live in about a week.

Click any of the three demos above and browse as long as you want. No popups, no email walls, no "enter your info to continue." If you like what you see, book a 15-minute call and we'll talk about making it yours. $550 a month for 6 months, then $350.