🪚 For Remodeling Contractors

The deposit check is the scariest one a homeowner ever writes.
Make sure your site is what convinces them to write it.

A remodel is a six-figure decision a homeowner makes once or twice in their entire life. They've heard the horror stories. They're scared of getting trapped halfway through with a contractor who disappears, blows the budget, or can't finish the job. The remodelers who win that decision aren't the ones with the prettiest portfolio. Pretty portfolios are everywhere. They're the ones whose websites turn the process into a known thing, with phases, timelines, and a clear path from "I'm thinking about it" to "we're done."

Three real remodeler websites below. Click through any of them. Every page, every service, every contact form. Pick the one that fits your work and I'll have your version live in about a week.

See the 3 Demos → The Phased Process
The 5 Phases Of A Remodel
14 weeks, typical kitchen
1
Discovery
Wks 1-2
2
Design
Wks 3-4
3
Permits
Wks 5-6
4
Build
Wks 7-13
5
Punch & Close
Week 14
📋 Built into every demo as a homepage element. The phases, the timelines, the language a homeowner needs.
The Phased Process

The page on a remodeler's site that actually wins the call.

By the time a homeowner is comparing remodelers, they've already seen enough portfolios. Everyone's work looks pretty in photos. What they don't know is what's going to happen between writing the deposit check and moving back into a finished kitchen four months later. The remodelers who close higher are the ones whose websites turn the process into a known thing. Five phases, real timelines, real names for what happens in each one. The page where homeowners stop being scared.

The Five Phases
Every demo on this page builds the process into the homepage.
Phase 01

Discovery & Scope

Free in-home consultation, walk the space, listen to what the homeowner wants and doesn't want. The output is a clear scope of work and a budget range, not a quote yet. This phase weeds out the dreamers from the buyers without anyone wasting a Saturday.

⏱ Typically 1-2 weeks
Phase 02

Design & Selections

Drawings, finish selections, materials, fixtures. The customer makes every decision now, in writing, before anything starts. This is where the trust gets built, and where the change orders get prevented six months later.

⏱ Typically 2-4 weeks
Phase 03

Permits & Pre-Construction

Permit submission, material ordering, subcontractor scheduling, construction calendar. The customer gets a written start date and a written finish date, both with real dependencies, not "we'll see how it goes."

⏱ Typically 2-3 weeks
Phase 04

Build

Demo, framing, rough-in, drywall, finish. Weekly progress updates with photos and a single point of contact. The page on the demo sites lays this phase out in plain language, with the cadence of communication the customer should expect, so they're not sitting there guessing.

⏱ Typically 6-12 weeks
Phase 05

Punch & Close

Final walkthrough, punch list, warranty docs, project closeout. The customer signs off on a finished project, gets a binder with everything in it, and the relationship ends cleanly. The part most contractors get wrong.

⏱ Typically 1 week
Every demo on this page ships with an "Our Process" page built around these five phases, customizable to how your shop actually runs.
What This Means For The Site
The homeowner is already scared. The contractor who replaces fear with a written process is the one who gets the deposit.
Every other remodeler's site is selling work the homeowner can't really judge. Pretty kitchens, beautiful bathrooms, glowing testimonials. The thing the homeowner is actually shopping for is the answer to "what's going to happen to my house and my money for the next four months?" The remodelers whose websites answer that question in writing, with phases and timelines and language, are the ones whose deposit checks get written. Every demo below treats the process page as the homepage of the homepage.
The Three Demos

Three takes. Same trust-first foundation.

Each one is a real, clickable remodeler website. Not a screenshot, not a mockup. Click any demo to open the full site in a new tab and browse every page. Pick the one that fits your work and I'll customize a version with your name on it.

Demo 01 $150k+
Style 01
Design-build, architectural
Style 01

Drafted

Architectural blueprint feel with cool navy and editorial typography. Built for design-build firms running custom whole-home renovations and architect-led projects. The portfolio reads like a magazine, the in-house designer is featured front and center, and the project pages walk through the design phase as much as the build phase. The buyer here cares as much about the drawing as the result.

Best for
Design-build firms running custom whole-home renovations $150k and up
View Live Demo →
Demo 02 $30-100k
Style 02
Kitchen & bath specialist
Style 02

Built True

Warm wood and tile palette, friendly residential tone, and a strong focus on the two highest-margin remodel categories: kitchens and bathrooms. Built for specialists who do those rooms over and over and have the supplier relationships, the budget tiers, and the timeline figured out. The before-and-after pages are the whole sale, the budget tier page sets expectations honestly, and the showroom photos make the buyer feel safe.

Best for
Mid-market remodelers specializing in kitchen and bath, $30k-$100k projects
View Live Demo →
Demo 03 $60-300k
Style 03
Additions & structural
Style 03

Phase Line

Industrial concrete-and-steel palette, project-management driven, and built around the phased timeline you saw in the hero. For remodelers running additions, second-story pop-ups, structural reno, and ADU work where the timeline and the engineering matter as much as the finish. The 5-phase process diagram anchors the homepage, and the featured-projects archive shows past jobs broken out phase by phase so a homeowner can see how a real one ran.

Best for
Addition, ADU, and structural remodelers running long-timeline projects with engineering involved
View Live Demo →
The Long Game

The site you launch with isn't the site that actually sells for you.

For a remodeler the website is a portfolio that compounds. Every job you wrap is another budget reference, another timeline proof, another set of before-and-after photos that make the next homeowner trust you faster. The site that goes live in week one is just the foundation. The site that's selling for you in month six has six months of finished projects baked into it, and the homeowner reading it doesn't have to take your word for anything.

What gets added every month

The plan exists for this exact reason. Every job you finish becomes a page on the site, and every month I'm adding what wraps to the portfolio while you stay in the field.

  • A new featured-project page for each completed job, with photos, scope, budget range, and timeline
  • The before-and-after gallery grows by 4-12 photos per project
  • The "Our Process" page gets refined with details from how the job actually ran
  • New service-specific pages added when search data shows a gap
  • Project photos posted to your Google Business Profile in parallel
  • The homepage portfolio strip rotates to feature your strongest recent work
The Compounding Math
What 6 months of project pages adds to the site
Site at launch 6-8 pages
Projects wrapped (typical) 8-14
New project pages added +8-14
Site at month 6 ~20+ pages
One Note
Every site is custom to how you actually run the business. If you specialize in kitchens and don't touch additions, we lean the site that direction instead. If your design phase is included in the build and not a separate sale, the page reflects that. If you don't want to publish budget ranges at all, we use language that filters the right leads without specific numbers. The demos are starting points, not finished products.
Pricing

$550 a month for six months. Then $350.

You don't pay for a static portfolio website. You pay for a portfolio that gets built, then keeps building, while I run your Google Business Profile alongside it. The site you launch with is not the site you end with.

Site + Google Management
Build it, grow it, manage it.
$ 550 /month for 6 months

A custom 6-8 page remodeling site goes live in about a week. Over the next 6 months we keep adding to it as your jobs wrap, refining it, and pointing it at whatever's actually working. Your Google Business Profile gets managed the entire time. After month 6, it rolls to $350/mo for ongoing site and GBP management. No long contracts.

  • Custom 6-8 page site live in about a week
  • 5-phase process diagram built into the homepage
  • "Our Process" page customized to how your shop actually runs
  • New featured-project page added every time you wrap a job
  • Service pages for kitchen, bath, additions, whole-home (whichever you do)
  • Google Business Profile managed monthly: posts, photos, review responses
  • Every review read and responded to within 24 hours
  • All edits and updates handled by me. You never log in.
  • Monthly report so you can see what's moving
  • After 6 months: $350/mo for ongoing site and GBP management
Book a Free Call →
Or, one-time
$2,000once
Just want to buy a site outright? I'll build you a customized version of any demo above, hand it over, and you're on your own. Honest heads-up: these are hand-coded HTML sites, so until I finish building the client dashboard, edits go through me at $25 each. Most remodelers are better off on the monthly plan because the project library is the whole reason a remodeler's site sells for you, but the one-time option is here if you want it.
Ask About It →
The Four Page Types

A remodeler is really four businesses under one roof.

Kitchens, bathrooms, additions, whole-home renos. Different customers, different budgets, different fears, different searches. Every demo above ships with a separate page for each, and on the $550 plan we keep adding more service-specific pages over the 6 months as the search data tells us where the gaps are.

🍳
Highest Margin

Kitchen remodels

The single most-searched remodeling job in the country. Page leads with budget tiers, real timeline expectations, and the cabinet-and-counter selection conversation that drives the whole project.

Typical budget
$30-150k
Timeline
8-14 weeks
🛁
Fastest Sell

Bathroom remodels

The shortest-timeline remodel and the easiest decision for a hesitant first-time customer. Page handles the master bath vs guest bath split, the shower-vs-tub conversation, and the tile selection process that makes most homeowners freeze up.

Typical budget
$15-60k
Timeline
4-8 weeks
🏗️
Long Timeline

Additions & ADUs

Second-story pops, garage conversions, mother-in-law suites, detached ADUs. The longest sales cycle in the trade because the customer is wrestling with whether to remodel or move. Page handles the cost-vs-move math and the permit timeline up front.

Typical budget
$80-300k
Timeline
14-26 weeks
🏠
Highest Trust

Whole-home renovations

Gut and rebuild, top-to-bottom refresh, historic home restoration. The biggest yes a remodeler ever asks for. Page is design-build led with the in-house designer featured, the phased process front and center, and the past-project portfolio doing the heavy lifting.

Typical budget
$150-600k
Timeline
16-40 weeks
Questions

What remodelers want to know.

Real questions I've gotten from remodelers looking at these demos. If yours isn't here, send me a message.

What does the 6 months actually look like? +
Week 1 you book a call and I get the basics: your business info, photos, service area, the demo you want to start from. About a week later you have a customized 6-8 page site live on your domain. From there, every month I'm doing two things: managing your Google Business Profile (posts, photos, review responses) and adding to or refining the website based on what's actually working. By month 6 the site looks meaningfully different from day one because we've built around the calls and searches that are actually coming in. Then it rolls to $350/mo for ongoing site and GBP management.
What happens after 6 months? Can I cancel? +
After month 6 the price drops to $350/mo and you're month-to-month from there. No contract, no cancellation fee. You can stop any time. The reason most contractors stay is the same reason they signed up: a Google Business Profile that nobody's touching loses ground to the ones that get worked on every week, and a static website that doesn't change starts feeling stale to Google after a few months. The $350 keeps both moving.
My process isn't really 5 phases. Can the page work for how my shop actually runs? +
Absolutely. The 5-phase structure is a starting point, not a requirement. Some remodelers run a 4-phase process, some run 7. Some call them stages, milestones, or chapters. Whatever language and structure your shop actually uses, that's what goes on the site. The point isn't to copy the demo's exact phases. It's to publish whatever your real process looks like in writing, with timelines and language, so the homeowner stops imagining the worst case. Tell me on the call how your jobs actually flow and we'll build the page around that.
I don't want to publish my budget tiers. Won't competitors undercut me? +
Counterintuitive answer: in remodeling, publishing budget ranges actually filters for the right customers and chases away the wrong ones. The customer who would have left for $5,000 cheaper was never going to be a great client. The customers who match your range and trust the number are the ones who become great projects and great referrals. If you really don't want to show specific numbers, we can use language like "typical projects start at $X" or "most kitchen reno budgets fall between $X and $Y." The more specific you can be, the better the leads get, but we can dial it to whatever you're comfortable with.
My portfolio photos are mostly cell phone shots, not staged. Will the site still look professional? +
Yes, with a few caveats. Phone photos in good natural light from a steady angle look great on the demo layouts. The project pages are designed to make decent shots look better than they are. What kills remodeler sites is mixed lighting, cluttered staging, and "before" photos that don't match the angle of the "after." I'll send you a one-page shot list before we start so your phone photos come out clean. If you want to step it up, a half-day photographer for your three best projects is the highest-ROI upgrade you can make and the cost is usually under $800. For whole-home renovations especially, professional photos pay for themselves on the first job they help close.
Can the site handle the design phase as part of the service, not a separate offering? +
Yes, and the Drafted demo is built specifically for design-build firms where the design phase is included in the project, not a separate sale. The homepage features the in-house designer, the process page walks through design as Phase 02, and the project pages show the drawings alongside the finished build. If your shop charges separately for design, the page can be reworked to show "Design Services" as a standalone offering that flows into a build contract. Tell me on the call how your shop monetizes the design phase (included, separate fee, refunded if they sign for the build) and I'll build the site to match.
What if I already have a domain and an old website? +
Easy. I'll build the new site on a staging URL so you can see it and approve it before anything changes on your live domain. Once you give the green light, I point your existing domain at the new site (takes about an hour) and the old site comes down at the same moment the new one goes up. No downtime. I also map the old page URLs to the new ones so any existing Google rankings carry over instead of disappearing. If you have project photos or testimonials on the old site you want to keep, send me what you want and I'll fold them into the new build.
Who hosts the site? Do I need to deal with that? +
I handle all the technical setup. I usually recommend Hostinger because it's cheap, fast, and the panel is straightforward (around $3-10/month depending on the plan). You can use whatever host you want though, the site is just static HTML files and runs anywhere. Your domain stays in your name and under your control. If you ever want to leave, the entire site is just files I can hand you in a zip. It'll work on any host on the planet, no rebuild needed. There's no proprietary platform, no Squarespace-style export hassle.
Not Remodeling?

I build for 11 other trades too.

🔧 Plumbers ⚡ Electricians ❄️ HVAC 🔨 General Contractors 🎨 Painters 🌿 Landscapers 🏠 Roofers 🧹 Cleaning 🐛 Pest Control 🚧 Fencing 🪟 Windows & Doors

Pick the one that fits your work.
I'll have it live in about a week.

Click any of the three demos above and browse as long as you want. No popups, no email walls, no "enter your info to continue." If you like what you see, book a 15-minute call and we'll talk about making it yours. $550 a month for 6 months, then $350.

Browse the 3 Demos → 📞 512.783.2771